Our Student Union President, Ada Palmer-Jones, caught up with first year BA (Hons) Fashion Design student, Frida Waywell, as part of the SU Student Spotlight feature…

What do you want people to know about your practice?

I create affordable, sustainable and ethical fashion. Each piece is hand-made and unique.

Where is your happy place/place for inspiration?

My happy place for inspiration is definitely my mum’s photography studio back at home!

Is it important for your practice to have a meaning/message?

All of my garments have a meaning. That meaning is to invest in your clothes, and that each piece of clothing has a life so we must take care of them. It is so important to have a meaning so that I know the reason why I do it, this keeps me going.

Image: Courtesy of Frida Waywell

In terms of your creative journey, which lesson has been the hardest to learn?

The hardest lesson I’ve learnt has been that success will not show straight away. It takes time to get yourself out there.

“The day you plant the seed is not the day you eat the fruit.”

Who inspires you?

I get a lot of inspiration from my friends and family. As well as one of my favourite designers, Alexander McQueen.

What artist do you want to tell people about?

I would like to tell people about my brother! He is a music producer and is incredibly talented. His name is ‘Waywell’ on Spotify.

Most important medium?

Organic fabrics and my sewing machines, which I love!

Image: Courtesy of Frida Waywell

Favourite art gallery?

At the moment it is, The Tetley.

Favourite place to eat in Leeds?

Trinity Kitchen.

Life hack/ student hack?

Go charity or vintage shopping. It’s cheaper!

Favourite facility at the University?

Either the sewing machines, or the Mac suite! I’ve also always wanted to start is maybe a ‘build your own brand’ society.

Medium you can’t live without?

A medium I can’t live without is education.