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BA (Hons) Marketing Communications

Duration

3 years / 4 years with placement year

Institution code

L28

UCAS Code

3 years W900 / 4 years W901

A poster featuring the painting Napoleon Crossing the Alps, depicting Napoleon Bonaparte on a rearing horse. Napoleon has a Deliveroo bag on his back and there is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.
A poster featuring the painting Napoleon Crossing the Alps, depicting Napoleon Bonaparte on a rearing horse. Napoleon has a Deliveroo bag on his back and there is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.

Cicely Alderson

A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. The text is written in black and red biro. At the bottom of the poster is the Bic logo.
A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. The text is written in black and red biro. At the bottom of the poster is the Bic logo.

Gabriel Barnard

A poster divided into a red and white background. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster, smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are. The tagline in the right-hand corner reads: Don't be a prick, get your tick.
A poster divided into a red and white background. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster, smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are. The tagline in the right-hand corner reads: Don't be a prick, get your tick.

Eleanor Farish

A poster with a blue background and small image of a can of Ginger Beer next to text that reads: Anything but delicate. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside, surrounded by shards of glass from the top half implying that part of the glass has exploded.
A poster with a blue background and small image of a can of Ginger Beer next to text that reads: Anything but delicate. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside, surrounded by shards of glass from the top half implying that part of the glass has exploded.

Lyndarn Harrison

A cartoon character divided into two halves with a red and beige background. In the beige half of the image, the character is holding a hotdog and has an unhappy expression. Next to them the text reads: Making the most of a beige situation... On the red background, the other half of the character is holding a ketchup bottle and smiling. In the bottom right-hand corner, the text reads: It has to be Heinz.
A cartoon character divided into two halves with a red and beige background. In the beige half of the image, the character is holding a hotdog and has an unhappy expression. Next to them the text reads: Making the most of a beige situation... On the red background, the other half of the character is holding a ketchup bottle and smiling. In the bottom right-hand corner, the text reads: It has to be Heinz.

Harriet Bradley and Will Heldt

Bold black text on a yellow background reads: My dreams of being proposed to on a private jet are finally coming true*. Smaller text underneath reads: *He works in duty-free. Below is the Bumble logo and text in a small font that reads: Celebrating 10 years of belusions, because to us it makes sense.
Bold black text on a yellow background reads: My dreams of being proposed to on a private jet are finally coming true*. Smaller text underneath reads: *He works in duty-free. Below is the Bumble logo and text in a small font that reads: Celebrating 10 years of belusions, because to us it makes sense.

Tala Cameron and Maia Johnston

A poster with large yellow text on a red background reads: Mummm… The letter m is in the McDonald's Golden Arches format. Smaller white text underneath reads: You already know what they're going to ask.
A poster with large yellow text on a red background reads: Mummm… The letter m is in the McDonald's Golden Arches format. Smaller white text underneath reads: You already know what they're going to ask.

Joshua Kilgarriff

A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea rich moisture creme bottle with text that reads: Start the revolution against sensitive skin.
A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea rich moisture creme bottle with text that reads: Start the revolution against sensitive skin.

Jasper McIver

A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left corner, bolder text reads: Over 900 counsellors listed on yell.com. In the bottom right corner is the Yell logo.
A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left corner, bolder text reads: Over 900 counsellors listed on yell.com. In the bottom right corner is the Yell logo.

Taylor Orford

A poster with a black background showing two nearly identical piles of black and white clothing. White text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner, there's a photo of a Nivea deodorant spray bottle with the text: Keeping your whites, white and your blacks, black.
A poster with a black background showing two nearly identical piles of black and white clothing. White text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner, there's a photo of a Nivea deodorant spray bottle with the text: Keeping your whites, white and your blacks, black.

Honor Farmer and Jasmine Pears

A poster with a light turquoise background with large white text in the centre that reads: Nice Pants! Below, smaller dark green text reads: You should wear them again tomorrow. In the bottom left corner, small text reads: Less washes, less carbon, do good by doing less. The bottom right corner features the Stockport Can Climate Action Now logo.
A poster with a light turquoise background with large white text in the centre that reads: Nice Pants! Below, smaller dark green text reads: You should wear them again tomorrow. In the bottom left corner, small text reads: Less washes, less carbon, do good by doing less. The bottom right corner features the Stockport Can Climate Action Now logo.

Robbo Robinson

A black and white photo of two people conversing, one gestures with their hands, the other looks shocked. Text at the top reads: Oh my god she broke her curling iron how? Text at the bottom reads: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.
A black and white photo of two people conversing, one gestures with their hands, the other looks shocked. Text at the top reads: Oh my god she broke her curling iron how? Text at the bottom reads: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.

Amy Coggan and Annabel Stephenson

A white poster with an image of Marilyn Monroe in a white dress, pushing down its hem, which is replaced by a lettuce leaf. Three green swirl patterns are scattered around the poster. Text reads: For the daring, join the squad @ Misfit Foods. The Misfit logo is underneath.
A white poster with an image of Marilyn Monroe in a white dress, pushing down its hem, which is replaced by a lettuce leaf. Three green swirl patterns are scattered around the poster. Text reads: For the daring, join the squad @ Misfit Foods. The Misfit logo is underneath.

Zoe March and Jessica West

A collage-style poster of a person lying down with raised legs, wearing red trousers, a white crop top, and white boots. A bubble next to the trousers reads: Your red trousers are iconic! Text at the bottom reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.
A collage-style poster of a person lying down with raised legs, wearing red trousers, a white crop top, and white boots. A bubble next to the trousers reads: Your red trousers are iconic! Text at the bottom reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.

Megan Dovey and Finn Wilson

The Course

Marketing Communications is a degree where you’ll learn to create ‘ideas that work’. The marketing industry covers a wide variety of disciplines, including advertising, social content creation, brand activations, planning and PR, and employs a wide range of skills from art direction, copywriting, design, strategy and content creation.

You will develop a range of skills based on practices established by real life creative agencies, by getting hands on experience of developing creative concepts, and what it takes to communicate them effectively.

Our industry award winning tutors have considerable marketing communications industry experience spanning advertising, brand development, creative direction, copywriting and strategy. They will support you to learn how creative communication works, through strategic and insight-based thinking, that will connect brands to consumers in an interesting and meaningful way. Tutors work with students giving constructive feedback, and nurturing creative potential.

We currently work with leading national and international agencies from Leeds to Lisbon and London to New York. You will work on live briefs and pitch to agency partners, ones we have worked with include McCann, Ogilvy, Leo Burnett, BBH, Dentsu, Havas Lynx, AKQA, Social Chain, Creative Race and TBWA. In a constantly evolving creative world, such links make sure our course reflects what is going on in industry and culture right now.

You’ll have the opportunity to enter prestigious and internationally renowned awards such as D&AD New Blood, Cannes Future Lions and the DMA Breakthrough Award. Our connections can lead to creatives from top agencies offering mentoring, work crits, live briefs and the opportunity for work experience.

Creative thinking to produce ‘ideas that work’ is at the core of what we do. We encourage students to find the aspect of the industry that they feel most interested in, and pursue a path into it through first-hand experience of working with inspirational industry creatives. We focus on employability, so you will develop a broad range of transferable skills, that will help you produce the strongest possible portfolio of work to land your ideal job.

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The Structure

You will learn about why brands exist and how they behave. How they communicate their values, and what it takes to move the masses. From this, you will learn how, and why, marketing communications plays an important role in bringing brands to life. You will explore the fundamentals of marketing communications, through an awareness of new and traditional media channels. And learn how to think in strategic and divergent ways, to create ideas that work to answer specific business challenges.

Course Facilities

BA (Hons) Marketing Communications students are based in purpose-built studios, designed to reflect working environments within the industry.

Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.

Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.

BA (Hons) Marketing Communications

Virtual Tour

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Study Abroad

Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.

Accolades

Over the last few years students have won two D&AD New Blood Black Pencils, Five D&AD New Blood Yellow Pencils, plus three Graphite and five Wooden New Blood Pencils. Two Cannes Future Lions Winners, and several YCN, Chip Shop, DMA Breakthrough Awards and Europe wide Edcom winners.

Career Opportunities

Graduates usually find employment within the marketing communications sector. Working in advertising, social media and PR agencies, or inhouse as art directors, copywriters, strategists, marketing managers, content creators, brand planners and account handlers. Others prefer to start their own business, work as freelances or continue to postgraduate study, including onto our MA Advertising and Branding.

Course News

27 Nov 2025

Marketing Communications graduates dominate the 2025 Drum Awards

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02 Oct 2025

Marketing Communications graduates shortlisted for Young British Arrows awards

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25 Sep 2025

Marketing Communications graduate sparks conversation with National Rail campaign, ‘On the Train You Can’

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03 Jul 2025

Marketing Communications and Graphic Design Students win Black, Wood, Graphite and Yellow D&AD New Blood Pencils

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See all University News Articles

Student Stories

BA (Hons) Marketing Communications

Selina Smyllie

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BA (Hons) Marketing Communications

Cicely Alderson and Lisi Davis

Read Cicely Alderson and Lisi Davis's story

BA (Hons) Marketing Communications

Jasper McIver and Zebedee Devey

Read Jasper McIver and Zebedee Devey's story

BA (Hons) Marketing Communications

Lyndarn Harrison

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Academic Staff

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Fabio Fragiacomo

Staff
BA (Hons) Marketing Communications and MA Advertising and Branding - Course Leader

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Nicholas Young

Staff
BA (Hons) Marketing Communications and MA Graphic Design - Senior Lecturer

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Connecting you to creative industries

Industry Opportunities

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Creative Networks

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Industry Speakers

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Applying

How to apply for our undergraduate courses

Undergraduate entry requirements

Undergraduate fees and finance

Information for International Students

Higher Education Teaching and Learning at Leeds Arts University

Course Specification for BA (Hons) Marketing Communications*

*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.

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