On this carefully focussed degree, you will learn to produce ‘Ideas That Work’. Our tutors nurture individuality through collaboration and practices modelled on real-life creative agencies. Develop new skills, gain hands-on experience and learn to pitch your ideas.
Our tutors have considerable industry experience spanning brand communications, brand development, strategy, advertising, art direction and copywriting. They will support you to understand how communications work, so that you can use creative thinking to help brands connect with consumers. Tutors spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential to create business solutions.
Our students pitch, win placements and work with leading national and international agency partners such as McCann, Ogilvy, Leo Burnett, M&C Saatchi, Bartle Bogle Hegarty, Dentsu Creative, Havas, AKQA, IMA-HOME, We are The Allies, Drummond Central, Zeal, We Are Social, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to global industry practice.
You’ll have the opportunity to enter prestigious international competitions such as the D&AD New Blood Awards, Cannes Future Lions and The Drum Chip Shop Awards. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.
Creative thinking sits at the core of our offer. Our approach encourages originality, innovation and experience of first-hand creative challenges developed both in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.
This course is Subject to Approval
Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking.
BA (Hons) Marketing Communications students are based in purpose-built studios, designed to reflect working environments within the industry.
Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.
Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.
BA (Hons) Marketing Communications
Students have won a host of international and national awards, including:
D&AD New Blood Graphite Pencil 2023
D&AD New Blood Yellow Pencil 2022
D&AD New Blood Yellow Pencil 2021
D&AD New Blood Black Pencil 2021
YCN Award Winner 2021
Chip Shop Award Winner 2021
YCN Award Winner 2020
D&AD New Blood Yellow Pencil 2019
D&AD New Blood Wood Pencil 2019
YCN Award Winner 2019
Chip Shop Award Winner 2019
D&AD New Blood Wood Pencil 2018
D&AD New Blood Wood Pencil 2017
Edcom International Award Winner 2017
Clio Gold Award Winner 2017
D&AD New Blood Graphite Pencil 2016
Graduates usually find employment within marketing communications agencies, working as art directors, copywriters, creative directors, strategists, marketing managers, social media managers, brand planners and account handlers. Others prefer to start their own businesses, work as freelancers or continue to postgraduate study.