BA (Hons) Marketing Communications

Duration

3 years

Institution code

L28

UCAS Code

W900

Ella Curtis and Emma Simpson
Ella Curtis and Emma Simpson

Ella Curtis and Emma Simpson

Lucy Robinson and Lily Sullivan
Lucy Robinson and Lily Sullivan

Lucy Robinson and Lily Sullivan

Black poster with large blue upper-case text which reads turn those lunchbreak one-liners into a slogan that doesn’t make you wince. Smaller text underneath reads stick it to your day job. Diverse perspectives drive creativity in advertising. The McCann logo appears at the bottom.
Black poster with large blue upper-case text which reads turn those lunchbreak one-liners into a slogan that doesn’t make you wince. Smaller text underneath reads stick it to your day job. Diverse perspectives drive creativity in advertising. The McCann logo appears at the bottom.

Elizabeth Ford and Ella Curtis

A still image from the Netflix series The Crown. Princess Diana stands against a sage green wall in an ivory dress with a red Netflix logo on the top. An arrow points to the logo and the text reads Queen of Hearts sporting the perfect sweetheart neckline, £69. In the bottom left red and white uppercase text reads FindFlix Shop Your Screen.
A still image from the Netflix series The Crown. Princess Diana stands against a sage green wall in an ivory dress with a red Netflix logo on the top. An arrow points to the logo and the text reads Queen of Hearts sporting the perfect sweetheart neckline, £69. In the bottom left red and white uppercase text reads FindFlix Shop Your Screen.

Evie Moysen and Jamie Hesketh

Lucy Robinson
Lucy Robinson

Lucy Robinson

Matthew Woodhouse
Matthew Woodhouse

Matthew Woodhouse

Ella Curtis and Emma Simpson
Ella Curtis and Emma Simpson

Ella Curtis and Emma Simpson

Farida Ahmed
Farida Ahmed

Farida Ahmed

Daniela Olaya Ochoa
Daniela Olaya Ochoa

Daniela Olaya Ochoa

Ella Curtis and Emma Simpson
Ella Curtis and Emma Simpson

Ella Curtis and Emma Simpson

Daisy Franklin
Daisy Franklin

Daisy Franklin

Katherine Roddam, Holly Bathard and Elizabeth Ford
Katherine Roddam, Holly Bathard and Elizabeth Ford

Katherine Roddam, Holly Bathard and Elizabeth Ford

Daisy Franklin and Neve Kinnear
Daisy Franklin and Neve Kinnear

Daisy Franklin and Neve Kinnear

Taylor Orford, Lily Shackleton and Daisy Franklin
Taylor Orford, Lily Shackleton and Daisy Franklin

Taylor Orford, Lily Shackleton and Daisy Franklin

Holly Bathard
Holly Bathard

Holly Bathard

The Course

On this carefully focussed degree, you will learn to produce ‘Ideas That Work’. Our tutors nurture individuality through collaboration and practices modelled on real-life creative agencies. Develop new skills, gain hands-on experience and learn to pitch your ideas.

Our tutors have considerable industry experience spanning marketing communications, brand development, strategy, advertising, art direction and copywriting. They will support you to understand how communications work, so that you can use creative thinking to help brands connect with consumers. Tutors spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential to create business solutions.

Our students pitch, win placements and work with leading national and international agency partners such as McCann, Ogilvy, Leo Burnett, M&C Saatchi, Bartle Bogle Hegarty, Dentsu Creative, Havas, AKQA, IMA-HOME, We are The Allies, Drummond Central, Zeal, We Are Social, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to global industry practice.

You’ll have the opportunity to enter prestigious international competitions such as the D&AD New Blood Awards, Cannes Future Lions and The Drum Chip Shop Awards. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creative thinking sits at the core of our offer. Our approach encourages originality, innovation and experience of first-hand creative challenges developed both in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

The Structure

Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking.

Course Facilities

BA (Hons) Marketing Communications students are based in purpose-built studios, designed to reflect working environments within the industry.

Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.

Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.

BA (Hons) Marketing Communications

Virtual Tour

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Study Abroad

Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.

Accolades

  • D&AD New Blood Graphite Pencil 2023

  • D&AD New Blood Yellow Pencil 2022

  • D&AD New Blood Yellow Pencil 2021

  • D&AD New Blood Black Pencil 2021

  • YCN Award Winner 2021

  • Chip Shop Award Winner 2021

  • YCN Award Winner 2020

  • D&AD New Blood Yellow Pencil 2019

  • D&AD New Blood Wood Pencil 2019

  • YCN Award Winner 2019

Career Opportunities

Graduates usually find employment within marketing communications agencies, working as art directors, copywriters, creative directors, strategists, marketing managers, social media managers, brand planners and account handlers. Others prefer to start their own businesses, work as freelancers or continue to postgraduate study.

Academic Staff

1

/2

Fabio Fragiacomo

BA (Hons) Marketing Communications - Course Leader

2

/2

Nicholas Young

BA (Hons) Marketing Communications - Senior Lecturer

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