BA (Hons) Fashion Marketing
Duration
3 years / 4 years with placement year*
Institution code
L28
UCAS Code
3 years W231 / 4 years W233
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Aaishah Perager
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Abbie Sears
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Anna Bergerud and Tilly Hardwick
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Clarisa Joseph
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Eden Livsey
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Erin Leaver
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Georgia Webb
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Hannah Sharp
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Henry Croft
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Jodhi Rutherford
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Lydia Hargreaves and Hannah Greenwood
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Lydia Olner
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Saffy Adams
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Sameera Ilyas
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Tilly Hardwick
The Course
This vibrant course will inspire a considered and creative approach to fashion marketing. You will develop your own distinctive skills, underpinned by a broad understanding of the social, cultural, political, and ethical influences on this global industry.
Prepare to make your mark in the dynamic world of fashion marketing. This course hones your creative and strategic skills, equipping you with expertise to thrive in branding, promotion, digital and social media marketing, visual merchandising, content creation, and trend forecasting. You’ll leverage cutting-edge industry knowledge and software to bring your ideas to life.
Explore theory and practical work through team tasks and individual portfolio building using industry-standard equipment, Mac suites and specialist software tools. Develop versatility by collaborating with students from courses like Fashion Photography, Fashion Design, and Filmmaking. Gain insights and real-life experience working with renowned fashion brands—opportunities that go beyond textbooks. Through practical briefs, collaborations, and a digital focus, you’ll graduate with a creative portfolio showcasing your unique skills.
With digital technologies transforming the industry, you’ll explore theories, harness tools to create innovative solutions, and develop the critical thinking skills to map scenarios for the industry’s future. We tailor our guidance and support to your needs, offer opportunities to engage with live briefs, and build in-demand professional skills.
*The placement year is subject to approval.
The Structure
You will study multiple marketing and branding theories, concepts, processes, and creative communication tools employed by the industry, including historical contexts, ethics, and sustainability in fashion. You will start developing your own voice, ideas, and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all modules.
Course Facilities
BA (Hons) Fashion Marketing students are based in their own dedicated studio, equipped with a library of specialist publications and a styling cupboard with clothes, shoes and accessories that students can borrow from for their projects.
Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.
Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.
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BA (Hons) Fashion Marketing
Virtual Tour
Study Abroad
Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.
Accolades
Our students have worked on creative responses for Katie and May boutique, Tmrw Mag, Barbour, Alice Collins, and Kohl Kreatives on live briefs, and on an international collaboration with Universidad de Monterrey, Mexico.
Career Opportunities
Graduates enter a range of creative fields including: advertising and PR, content creation, brand management, brand marketing and communications, digital content, fashion buying, fashion marketing, fashion promotion, fashion stylist, fashion writer, graphic designer, junior creatives, luxury sales, marketing accounts, retail management, social media executive and management, talent assistants, trend forecasting, and visual merchandising. Graduates may also progress to postgraduate study.
Student Stories
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Connecting you to creative industries
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Applying
*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.