BA (Hons) Fashion Marketing
Duration
3 years / 4 years with placement year
Institution code
L28
UCAS Code
3 years W231 / 4 years W233
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Lydia Hargreaves and Hannah Greenwood
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Tilly Hardwick
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Anna Bergerud and Tilly Hardwick
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Bella Harris
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Bella Harris
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Bella Harris and Daisy Humphrey
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Sameera Ilyas
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Emilia Kong
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Eden Livsey
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Iris Pasternack
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Eva Richards
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Robyn
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Lizz Sweeney
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Georgia Webb
The Course
Fashion Marketing is a divergent and fast paced industry that spans multiple creative and commercial disciplines and engages with consumers across cultures, platforms and generations. Here you will learn to leverage innovative theoretical and practical approaches to marketing, communication, content creation and visual storytelling to produce creative outcomes that have the potential to drive trends and inform opinion. With an agile curriculum that is designed to respond to change, be that social, political or technological, this course will prepare you with the skills and knowledge required to flourish in the fashion marketing industry of today and tomorrow.
The theoretical underpins what we do here. You will learn to predict trends, develop strategies, understand consumers and promote brands and products. This will be the foundation for the creative outcomes and visual outputs you will realise, supported by your expanding technical capability and practical knowledge, using our professional standard resources and equipment, including CAD and Adobe suites, photographic studio and extensive workshops.
Employability, and your progression into graduate fashion marketing roles, informs all the teaching on the course. You will work on live briefs for industry clients and brands, gaining real world experience and growing your networks. This can be augmented by undertaking our optional placement year, to further expand your professional capabilities and career horizons. Collaborative working, as part of creative teams, is the norm professionally, and this course offers both formalised opportunities, working with courses such a Fashion Photography and Filmmaking, and provides the framework for you to collaborate independently with creatives across the institution and beyond.
The Structure
You will be introduced to the foundational skills and knowledge of fashion marketing. Learning how to respond to briefs in informed ways, underpinned by research and experimentation to develop effective and evidence-based solutions to the problems posed. You will consider the historical, ethical and commercial dimensions of the work you produce, and begin to develop your own voice and individual creative practice.
Course Facilities
BA (Hons) Fashion Marketing students are based in their own dedicated studio, equipped with a library of specialist publications and a styling cupboard with clothes, shoes and accessories that students can borrow from for their projects.
Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.
Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.
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BA (Hons) Fashion Marketing
Virtual Tour
Study Abroad
Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.
Accolades
Employability is at the heart of what we do here, and the most important accolades relate to our students’ professional achievements. We have students who have gone on to work at brands such as Nike and Barbour, at agencies such as Phantom, TruPath and SLBPR, started their own businesses such as Lydia Fleur or Useless Magazine and developed successful freelance practices.
Career Opportunities
Graduates enter a range of creative fields including: advertising and PR, content creation, brand management, brand marketing and communications, digital content, fashion buying, fashion marketing, fashion promotion, fashion stylist, fashion writer, graphic designer, junior creatives, luxury sales, marketing accounts, retail management, social media executive and management, talent assistants, trend forecasting, and visual merchandising. Graduates may also progress to postgraduate study.
Student Stories
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Connecting you to creative industries
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Applying
*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.