BA (Hons) Fashion Marketing

Duration

3 years / 4 years with placement year*

Institution code

L28

UCAS Code

3 years W231 / 4 years W233

Aaishah Perager
Aaishah Perager

Aaishah Perager

Abbie Sears
Abbie Sears

Abbie Sears

Anna Bergerud and Tilly Hardwick
Anna Bergerud and Tilly Hardwick

Anna Bergerud and Tilly Hardwick

Clarisa Joseph
Clarisa Joseph

Clarisa Joseph

Eden Livsey
Eden Livsey

Eden Livsey

Erin Leaver
Erin Leaver

Erin Leaver

Georgia Webb
Georgia Webb

Georgia Webb

Hannah Sharp
Hannah Sharp

Hannah Sharp

Henry Croft
Henry Croft

Henry Croft

Jodhi Rutherford
Jodhi Rutherford

Jodhi Rutherford

Lydia Hargreaves and Hannah Greenwood
Lydia Hargreaves and Hannah Greenwood

Lydia Hargreaves and Hannah Greenwood

Lydia Olner
Lydia Olner

Lydia Olner

Saffy Adams
Saffy Adams

Saffy Adams

Sameera Ilyas
Sameera Ilyas

Sameera Ilyas

Tilly Hardwick
Tilly Hardwick

Tilly Hardwick

The Course

This vibrant course will inspire a considered and creative approach to fashion marketing. You will develop your own distinctive skills, underpinned by a broad understanding of the social, cultural, political, and ethical influences on this global industry.

Prepare to make your mark in the dynamic world of fashion marketing. This course hones your creative and strategic skills, equipping you with expertise to thrive in branding, promotion, digital and social media marketing, visual merchandising, content creation, and trend forecasting. You’ll leverage cutting-edge industry knowledge and software to bring your ideas to life.

Explore theory and practical work through team tasks and individual portfolio building using industry-standard equipment, Mac suites and specialist software tools. Develop versatility by collaborating with students from courses like Fashion Photography, Fashion Design, and Filmmaking. Gain insights and real-life experience working with renowned fashion brands—opportunities that go beyond textbooks. Through practical briefs, collaborations, and a digital focus, you’ll graduate with a creative portfolio showcasing your unique skills.

With digital technologies transforming the industry, you’ll explore theories, harness tools to create innovative solutions, and develop the critical thinking skills to map scenarios for the industry’s future. We tailor our guidance and support to your needs, offer opportunities to engage with live briefs, and build in-demand professional skills.

*The placement year is subject to approval.

The Structure

You will study multiple marketing and branding theories, concepts, processes, and creative communication tools employed by the industry, including historical contexts, ethics, and sustainability in fashion. You will start developing your own voice, ideas, and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all modules.

Course Facilities

BA (Hons) Fashion Marketing students are based in their own dedicated studio, equipped with a library of specialist publications and a styling cupboard with clothes, shoes and accessories that students can borrow from for their projects.

Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.

Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.

BA (Hons) Fashion Marketing

Virtual Tour

Video showcase

Study Abroad

Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.

Accolades

Our students have worked on creative responses for Katie and May boutique, Tmrw Mag, Barbour, Alice Collins, and Kohl Kreatives on live briefs, and on an international collaboration with Universidad de Monterrey, Mexico.

Career Opportunities

Graduates enter a range of creative fields including: advertising and PR, content creation, brand management, brand marketing and communications, digital content, fashion buying, fashion marketing, fashion promotion, fashion stylist, fashion writer, graphic designer, junior creatives, luxury sales, marketing accounts, retail management, social media executive and management, talent assistants, trend forecasting, and visual merchandising. Graduates may also progress to postgraduate study.

Academic Staff

1

/2

Dr Liam Noah Jefferies

BA (Hons) Fashion Marketing - Course Leader

2

/2

Tracey Reynolds

BA (Hons) Fashion Marketing - Lecturer

*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.

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