We spoke to BA (Hons) Graphic Design student, Neve Ball, on why she chose Leeds Arts University, what exciting projects she is working on and her plans for when she finishes her studies...

Why did you choose Leeds as a city and more specifically, Leeds Arts University?

I chose to move to Leeds as I was already aware of Leeds Arts University and the creative community. I had also heard great things about the University through my brother, who is Leeds Arts University alumnus.

What made you select BA (Hons) Graphic Design?

I was quite unsure as to what area I wanted to go into, so I chose Graphic Design due to the wide variety of specialisms involved and the opportunity to learn such a wide range of skills. That’s one of the best things about the course as it allows you to explore multiple avenues to find what suits your style and creative practice. You also get the opportunity to use all the facilities within the university which gives you the freedom to produce whatever you want.

What do you specialise in? What exciting things are you working on at the moment?

Currently I’m working on more branding projects with some editorial design work too. These are the two main areas of design I want to progress in. I’ve recently been working on branding for a fictitious coffee brand Altitude which has been shortlisted for the Starpack Student Design Award 2018. However, I also really enjoy working on less traditional outcomes as I recently produced a flag the looks at fan culture surrounding football chants. I’ve also recently produced a vinyl sleeve for the Grounds to Divorce by Elbow based on the 2014 release of Secret 7, which was very enjoyable as it gave me the freedom to experiment with different production methods such as embossing and debossing. 

How does the University develop your practice?

The University, but more specifically the Graphic Design course has helped me develop my design skills by changing the way I approach design. Creating an emphasis on research and ideation to make sure my work is informed and fulfils its purpose. Outside of designing the course has also helped me develop networking skills and taught me different methods of contacting the designers I admire and want to work with. 

What do you plan to do after university?

After university, I plan to look at developing my knowledge of the industry by working with small studios focusing on either branding and publications or both. This will allow me to further develop my skills by learning how the industry works with the aim of having my own studio or freelancing once I’ve built up more experience, as a number of designers that I follow, have emphasised the importance of industry experience when going out on your own.