miaroseadamss96c3.myportfolio.com

I’m a copywriter-in-progress. Did you know ‘I am’ is the shortest complete sentence in the English language? Although there is some debate on this. I love words, they fascinate me, the complexity of our language never ceases to amaze me. Creative Advertising at Leeds Arts University brought to life my love of words, but also a deeper appreciation of how they can be used for a greater purpose. Advertising has a platform to change society, it reflects the way we see each other and the world, we feed the social norms back into the community. And we couldn’t do this without words, as they dance out of our chest or run out of the tips of our fingers, words have the power to change.

The world as we know it is changing everyday, the question is are we ready? I am.

mabelb.myportfolio.com

Actions speak louder than words. It's a new perspective gained from a message that inspires real change: I would like to create more than just adverts, to make real change to lives. I can’t wait to get out, to put all that I’ve learnt into practice.

I surprise myself even now saying out loud, I’ve been studying advertising for the last three years. I find myself justifying, “As a Creative!”. I must admit, it’s far from the industry I thought I’d find myself in.

Nonetheless, I’ve learnt a huge amount over the last three years and loved all that I’ve learnt. I know my strength is my thinking, the ability to apply a logical structure to come up with ideas to a professional level. The value of good support throughout my career is undeniable, I know I can’t come up with great ideas all the time, by myself. I’m a word worker that loves to build from a solid strategy. A real-life problem solver. I find my work is only beginning to become tolerable, so I'm excited to get my teeth stuck into the real world and see what I make of myself. I thrive from the pace, so keep an eye and watch this space...

gc263399.wixsite.com

If you are looking for someone who is switched on 24/7 and focused on a brief all day and night, you are looking at the wrong person. I’m a chaotic creative, but somehow I have mastered the art of mess and pristine execution. Like one of those paintings where someone sits in the paint but then it sells for 3 million dollars. I’m committed to finding ways of merging the worlds of advertising with my own creative experiences through music and film.

I love editing and being picky over colours but my favourite part of the process is generating ideas, the insane crap explosion of my brain needs to happen often otherwise I get artistically constipated. Which isn’t cute. I want to save the planet and do some Art direction. Usually I will step out of the advertising world and find inspiration elsewhere, this has led to some of my best work and most interesting campaigns. You never know when inspiration is going to hit, some of the most important thinking has happened when an apple falls on a head or when a cow obsession leads to penicillin, so I always have a little notebook by my side, just in case a cheese sandwich leads to me winning a cannes lion.

charlottecunning.myportfolio.com

I am a poly-creative, I like to write, design, doodle, sing and make music. I draw upon my own outlets to create campaigns that often try to bring about social change through the lens of my own creativity.

The Guardian / YCN submission.

Challenge: To create a campaign that reaches young people in a compelling and interesting way to then inspire them to read The Guardian

Big idea: Create an annual album ‘Guardian Soul’ that enlists young and unsigned songwriters / rappers to read a Guardian article and then write a song about the issues raised within it.

This piece is an entry example, I have written a song that was inspired by The Guardian article that highlights the injustice within the justice system in regards to rape and sexual assault. This song is an example of one of the 12 songs that would make up the Guardian Soul album.

If you wish to see the whole campaign here is a link to my portfolio: charlottecunning.myportfolio.com/ycn-the-guardian

ferncurley.myportfolio.com

I’ll keep it short and sweet because let's face it this is either something you won’t bother to read or the 26th one you're reading. A 21 year-old creative based in Leeds and London. I went into this course knowing I loved creativity but not entirely sure what I would get from it. Quite possible one of the best decisions I’ve ever made.

Whether its classic FMCG, healthcare, or making a difference for young people I want to create work that makes a mark everywhere. Eventually the ads that students starting out in the industry see when they type in ‘brilliant creative advertising’ in google images.

Have a look at my portfolio-in-progress - any feedback is welcomed.

natashandadra.myportfolio.com

I'm constantly in that awkward moment of explaining to my family that I've decided to follow the creative route. Still nearly 3 years later looks like I’m that one during family gatherings always trying to explain Creative Advertising. And why I didn’t do something like the rest like medicine or some sort of computer degree (Asian families what can you do).

But I quite like it. So, I guess that’s me, Natasha, until of course someone else, later on, wants to do something different.

But for now, I want to focus on pursuing a career in Advertising, but in particular, looking at Strategy and Planning since that’s something I’m okay explaining to everyone else.

Check out my online portfolio (because I know my family won’t bother having a look for me).

bd267304ea84.myportfolio.com

I'm your Bratz Girl, in a Barbie world. I eat pop-culture for breakfast. I've never worn the same outfit twice, and I can put you in an outfit you'll never want to take off. I believe that your shoes are the window to your soul, and if you ask me, don't take one item off before you leave the house, add three.

Stylist. Social Media Queen. Drag Artist.

aande.myportfolio.com

Eleanor Farish: Copywriter

Written by Creative Partner Ava-Lien Shoshan, Art Director

A southern girl ventured north. Spot her outside a sun soaked coffee shop with her nose deep in the musty pages of a Psychology Study, through a pair of oversized sunglasses. One hand tripoding the book like a music stand, the other holding a tall iced oat latte.

When she isn’t devouring numerous books in one weekend, her mind is focused on brunch. While she enjoys her Acai bowl she’s thinking about the next meal before the last bite is over. In the evenings catch her behind the bar whether she is working or celebrating; concocting an outrageous cocktail with very generous portions.

She may have the metabolism of a growing teenage boy, the coffee habits of an Ad Exec, and the creative flair of a Van Gogh but her patience in both life and work has more in common with a doped up Yoda.

Eleanor. I am privileged to call this Master scribble decoder and Copywriter my creative partner. She is the word Ninja to this Ginja.

anniegardiner.myportfolio.com / anniegardiner97@icloud.com

I am a 3rd Year Creative Advertising student at Leeds Arts University with an eye to push briefs to their limits in a way that makes the outcomes difficult to forget. Music has always been the driving force for emotion and creativity throughout my life and I wish to project that feeling into my work.I thoroughly love encapsulating the message of a brief and tearing apart the sentences of it to create an idea that engages the viewer and encourages action. Being a big advocate for social change, I am interested in creative ways of solving problems and driving positive change within the world we live in. Some may call it far fetched-but no one got anywhere without pushing the boundaries, did they?

If you’re wanting to know more on how I keep it colourful, please visit my online portfolio.

isobelandgina.myportfolio.com

Copywriter / word lover / amateur bread baker

1/5 people that suffer a heart attack, are readmitted to hospital suffering a second within five years. A staggering number of patients will stop following doctor’s orders, by not taking medication and not following recommended lifestyle changes on account of feeling ‘back to normal’. To combat this my art director, Gina McDowall, and I have created a solution. Our big idea ’You’re more than just a heart attack survivor’ looks into the survivors personalities, to give reasons to strive for a full recovery. We devised a highly targeted campaign located in heart attack survivors local areas, appearing in locations that have long dwell time such as tube stations and bus stops, so the audience has time to take in the message, which will remind them the significance of following doctor’s orders.

Like what you see? Take a look at some other work I’ve done.

nathanhenry23.myportfolio.com

Where to start...

From a young age I’ve always wanted to be a Firefighter, I then had a brief spell pursuing a career in Tennis and entertained the thought of becoming a Personal Fitness Trainer.

They all have something in common, Hard Work. It shows that I like to push myself as well as helping others. So, I can see how I have ended up where I am today. Advertising has the ability to change lives for the better, and to produce an ad that can do that takes a great deal of hard work.

I am cool, calm, and collected.

Most recently I have put health at the top of my list, Health is Wealth. It’s the one thing you need, to enable you to face all the challenges and obstacles that life throws your way. I’m getting a little too deep now, so I’m going to end on a positive.

I wouldn’t be who I am today if it wasn’t for all the people I have crossed paths with, so I’d like to thank everyone who has been a part of my life, no matter how small, and I welcome those who are yet to be a part of The Nathan Show.

elliehorridge.myportfolio.com

My main passion is copywriting, I like to play with words and see what can be created from them. As well as this I love working on topics that can genuinely make a difference to people's lives and make them think, hopefully changing their perspectives.

abbiehughesportfolio.myportfolio.com

I’m a young creative copywriter who has a strategic approach to do more than just deliver for a creative brief. I make tyres sexy and make heartfelt gift-giving seem creepy. For more stalking opportunities, visit my portfolio.

My favourite past time is to people watch. Working behind the scenes in the bakery at Morrisons, hidden behind a hat and an apron has helped me live out my dreams of people watching and absorbing peoples habits (I promise I’m not a creep). Fuelling my curiosity and giving me one of many creative hats I possess to really understand target audiences and approach briefs with an interesting strategy.

I love words and how the change or addition of words can completely transform the meaning of a sentence. Copywriting and Art Direction go hand-in-hand. But words tell stories. They’re the original form of telling stories and spreading news, from sitting around a fire to hearing a town crier, words inform people about their surroundings. Copywriting harnesses everything about advertising from storytelling to ideation.

I love challenging myself, broadening my knowledge and adding more things to my to-do list, so I entered a 12-week advertising competition alongside my final year studies. Check out some of my work here.

@sarahhkicks / indd.adobe.com / sarahhustwick@hotmail.co.uk

From the wise words of Gemma Collins “ I’m a massive fan of the dictionary” which is why I’m a copywriter who likes to show emotion and humour through my ideas.

If I’m not thinking up ideas I’m probably buying and hoarding trainers which is why the Hermes man has seen me more times than my own family have this year.

When you look at a trainer there's more than meets the eye, the thought process and the creative thinking behind each pair is unimaginable and is sometimes is doubted by some, much like the air cushion bubble in the Nike Airmax trainer collection - it was said it was impossible to make the bubble be seen through the sole of the shoe. However it’s now a trainer that is worn by all generations for years to come.

With my creativity I want to do something that is around to stay and is something that others will look at and say they wish they thought of doing that but never had the balls to do it. The world is full of thinkers, but the ones that are successful are the ones that trust themselves and just go for it.

helenlairdportfolio.squarespace.com / www.youtube.com

Aspiring Junior Creative & Copywriter. Baking her way to fully proved ideas.

A Belfast born & bred girl turned Leeds local, using the gift of the gab to find my next opportunity to cook up concepts, bake fresh ideas & whip up words.

Just like baking, ideas can be messy. Sifting through recipes for success, whisking together ingredients for creativity. Except that for every showstopper, there’ll always be a few soggy-bottomed ideas, flat and unrisen.

Luckily for me, I have the skills of three years at Leeds Arts University studying Creative Advertising and there have been a few magical Paul Hollywood handshakes thrown in the mix. Winning the 2019 End of Year show brief, a placement with Havas Lynx and even freelance side hustles. Now I’m whipping up all that knowledge learned at LAU to take part in the 12-week advertising competition, School Of Thought.

The proof is always in the pudding.

Have a nosy at some of my showstoppers in my portfolio.

www.marenlandsnes.myportfolio.com

I am an art-director from Norway. I believe that you have to be interested to be interesting. This is why I take great care to look for inspiration outside of advertising to create my work.

The reason I studied Creative Advertising is because I wanted to dive deeper into an artform which takes purposeful human truths and creates work in which the audience is the most important part of the equation. I see advertising as a platform for storytelling, connecting, and empowerment. Advertising is about creating work which makes a change, not only in the purchasing decisions of a specific group of people, but also shifting their perspective and worldview.

You can link up with me at www.linkedin.com

helenlismore5.wixsite.com

A recent graduate looking for my next opportunity to continue my creative advertising journey. I grew up watching Art Attack a bit too much, to the point I began making my own shoes out of paper (and a lot of sellotape) which I debuted by walking all the way to my friends house. Needless to say, the shoes didn’t last as long as I hoped.

I have lived most of my life in Belfast, Northern Ireland. This has unfortunately resulted in my unusual pronunciations of words like ‘flour’ and ‘shower’, and saying “wee” a bit too much - something which I never realised I said a lot until I went to university in Leeds. Where I graduated from making paper shoes to full advertising campaigns.

If I was a colour, I would be yellow. I can talk for hours about conspiracy theories, politics and true crime. When it comes to advertising, I’m an art director who is sometimes good with words - just maybe not the pronunciations. I am most passionate about creating new, fresh ideas that make you think twice.

isobelandgina.myportfolio.com

This piece is from a campaign for Recycle for Wales targeted at students. This is part of a series of posters given to freshers to decorate their accommodation whilst also reminding them to recycle with the motivation of an on campus festival ‘powered by food’, representing how recycled food is turned into energy.

Me and my creative partner Isobel Griffiths have a range of work available to view on our website. Our favourite work to do is working for causes that we care about from mental health to sustainability, but most of all we strive to make creative work that stands out in the industry. I sum myself up as hard-working, good natured and a little bit ditsy. I love to learn new things and challenge the way I think, which is why the advertising world is perfect for me. During quarantine I’ve been learning sign language, graphic design skills, character design and doing pottery. When I’m not taking on new challenges you’d usually find me in a park soaking up the sun or at the nearest cocktail bar provided they have some good tunes playing.

rubyrandallcutler.myportfolio.com

I am an aspiring art director that loves thinking of bold, innovative campaigns that really speak to people on a level they can fully connect with. I also create copy on occasion, however I would say I am predominately an art director.

My decision to go into advertising stemmed probably from my passion for art and wanting it to make a difference in the world. I feel advertising has such a strong presence and power to change the world for the better.

This is a sample of a campaign I wrote myself for Amnesty International, looking at the issue of human trafficking, as this was at the forefront of the news at the time. It stemmed from a proactive study I wrote about the need for cause marketing and social awareness campaigns. I came to find that people are not as aware as they should be about such an important issue and with the use of factual and emotive adverting such as this, this might begin to change.

If you are intrigued to see more please do check out my portfolio at your leisure.

shahrhia99.wixsite.com

Hello, Namaste and Ni-hao!

This is where I tell you about how I grew up between the heavy traffic of Bombay and the bright neon lights of Hong Kong. Or about how I appreciate beautiful bathrooms. Or my love for new experiences.

I am Ria and I’m an Art Director who is sometimes good with words. My short-term goal is to get through this Global Pandemic. My long-term goal is to hopefully have my own successful Creative Agency.

I am visually-led and have been passionate about arts and design from a very young age. I chose to pursue advertising out of my curiosity for humans - their cultures and their dogs! Three years later, I still enjoy it. What I love most about advertising is there is no correct answer, you just pick the least ‘worst’ solution. I aim to create work that is impactful and drives meaningful change. But for now, I’m looking forward to stepping into the Ad Land.

You can find out more about me on my website (and also have a sneaky look at my work).

aande.myportfolio.com

Ava-Lien Shoshan: Art Director

Written by Creative Partner Eleanor Farish, Copywriter.

Tell her a problem, and she’ll most definitely reply “I’ve got an essential oil for that”. When it comes to this girl, a thrift store is her most natural habitat. She’s the only person I know to manage 3 years of 6am yoga, before 9am’s at uni. She’s also that girl that orders a takeaway, but chooses sushi.

She’s definitely can’t sit still. Has a constant need to be busy. Is a bit posh. Paints a lot. And one day she’ll have a business that’s all about sustainability.

She’s an absolute sucker for a fancy coffee. And trust me, you definitely won’t go a day without her teaching you something about Greek mythology.

Ava-Lien. Art director. Has a lot of ginger in her hair. I could not ask for a better half of this now, graduating creative pair.

rachelportfolio.cargo.site

I’m finishing my 3 year journey of a fun degree called Creative Advertising! I’ve always loved and been passionate about social media, I love the fact that we are able to share ad’s from the comfort of our own homes that can be seen all over the world! I love the colour pink a bit too much... kind of an addiction. I’ve always been a creative kid, I never had barbies or dolls heads it was always a pack of Crayola crayons and a bit of paper out of my Mum's old printer.

Take a look at my work and let me know what you think, I would love to hear from you.

gracewstorey.com

Hi! I am an aspiring creative specializing in copywriting, I have always been interested in arts and taken inspirations from the environment around me. Living in three different cities has given me insight into how different cultures think and communicate. At nineteen I moved from Thailand to England to pursue my art career and while on a foundation diploma course discovered advertising. Copywriting allows you to challenge yourself and use inspirations from modern trends which I enjoy. Throughout my university experience I’ve gained confidence in presenting and collaborations. Live briefs and internships have allowed me to grow as a creative and develop a range of skills which I can use in other projects such as the freelance work I have done as an interior designer and brand development.

The work showcased is adshels from my Durex self-love campaign, the purpose was to encourage a younger audience to practice safe sex and carry a condom around with confidence. I wanted to show the human side of the issue which is self-esteem and the need to feel protected and loved above pleasure.

If you would like to see more of the work I do please visit my website.

steffiwallacemedia.myportfolio.com / @steffiwallacemedia

I’m a young creative who loves finding creative solutions. I’m naturally curious about the world, this started with my love for TV crime dramas and books. Creative problems, like investigations, are often solved by someone asking a great question to get a great answer or solution. I’ve also always been interested in psychology and am intrigued by people, I enjoy finding how to effectively communicate with a target market.

This is a sample of a campaign I did for an independent jewellers in Leeds who specialise in semi-precious and precious gemstones. Outrage Jewellers have a history that goes back to Kenya, where they first began purchasing gemstones. Their range is unlike any other, miles apart from your typical jewellers, inherently every piece is like no other. The unique pieces they sell reflect how special a person is, and how they feel when wearing them.

Have a nosey at my work at your own will - you have the right to remain silent. Anything you say can be used against you in a Zoom meeting.

glynnwaltham1.myportfolio.com

Hello there, I'm Glynn Waltham and I’m an art director that loves thinking of disruptive campaigns that can actually make a difference in wider society. For my dissertation I tried to do just this by incorporating a sport I love, football. I researched into racism in football and how advertising can help tackle the issue, this has recently been published by BBH Labs, check it out here.

As well as loving sport I’m also a bit of a film nerd. I’m that annoying person who springs up during every movie with a “fun fact” so yeah you might not want to go the cinema with me but I’ll come in handy if you ever go onto pointless and the question is “name Johnny Depp films”… my answer 21 Jump Street. Congratulations you’ve just won a Pointless trophy!

My earliest experience with advertising was at the age of 9 (2006). My family and I went to our favourite chip shop in Warrington and decided to eat our chips by the picturesque Lymm Dam. My sister and I wanted a seat on a bench that was currently occupied by a businessman in a suit. We decided to take action. We paraded our chips in our hands, danced around him and sang "chips glorious chips" in the tune of the Oliver Twist song to get him move, and it worked. Later that year BMB created an advert for McCain's chips based on the same concept. Coincidence? You decide...

Yeah, you're right, was probably just a coincidence.

gw267134ed43.myportfolio.com

I am a young creative who enjoys developing original ideas to challenge beliefs and attitudes. I am passionate about creativity and curious about the world around me. The prospect of being able to combine these two is what motivates me to want to work and thrive in the advertising industry. I want to add my voice to the conversation.

Giffgaff Brief

Challenge: Find a community within the UK and discover how 5g can benefit them.

Big idea: What’s better than 5g connection? Human connection. We found that the North did not often benefit from fast phone signal. Speaking to residents of villages in the North, there was a feeling of missing out on opportunities connection brings. However, it was apparent that these communities thrives on real human connection, with residents benefitting from support provided by their community. Conversely, we found that big cities in the South had fast signals, but lacked human connection. Everyone in England deserves proper connection, wherever they are. Big cities in the south need to remember the importance of human connection. Copy in the print ads differ slightly for each placement.

@mw.advertising / meg27williams.myportfolio.com

Hi, I am Megan and I am an art director with a curiosity in copywriting.

I am from up north, so yes, Yorkshire Tea is definitely in my blood. Creative advertising excites me, knowing one day I could see my work on the streets, and be able to say I was a part of that. I especially like campaigns that are going to create a positive change to society, using the power of advertising for good. Creativity is endless.

For this campaign, my challenge was to make teenagers invest in Lego to ‘Rebuild the world’ of teenage creativity. I wanted to change the stigma of Lego being seen as a ‘childish’ toy by expressing the beneficial sides of the product.As a teenager life can be stressful and confusing when growing up, making it difficult to find ways to unwind and relax. Lego provides joy and escapism through rediscovering the power of play. Allowing you to clear your mind and have a positive outlook through the support of Lego. You have to rebuild yourself before you can rebuild the world.

joelwoodcock99.myportfolio.com / www.linkedin.com

Ideas that are worth it!

When I was younger I vividly remember disliking adverts, so it’s ironic that I’ve ended up choosing a career making them. I thought they were boring, joyless, the evil persuasion of grabbing your cash, the classic tin foil hat view I know. The only ad I ever remember enjoying was the Barclays water slide ad (for obvious reasons).

So what better way to make a difference to advertising than to actually make them. I want someone to walk away from an advert with more than just the product, but an experience that made them feel joyous, inspired or astounded.

In present I’ve graduated with a BA (Hons) from Leeds Arts University in Creative Advertising and I’m ready to involve myself in one of the most creative industries around the globe.

We are speaking to the world, so I want the idea to be worth it!

Feel free to check out my ideas in my portfolio.

I’m constantly on the lookout for improving and evolving my work, so please feel free to get in contact to discuss opinions and thoughts on ideas. I need the interaction, especially after lockdown!

jessworrall-portfolio.squarespace.com

My nan got me into arts and crafts from a really young age. There’s just something about making things look nice that I really enjoy, and yes that really is as vague as it sounds but there’s just something satisfying about creating something from scratch.

This love for creating has followed me my whole life, especially in photography. Since high school I have been fascinated by photographs and I was intrigued about their involvement in the advertising world.

Now we’re here.

Learning about advertising has taught me a lot about the way the world works and the impacts adverts can have. This is just the start of my journey in a creative industry and I can’t wait to see where I end up.

This adshel is from a campaign I did for STA Travel, that encourages the use of smartphone technology to make new experiences. To see the full campaign and more of my favourite work feel free to have a nosey through my portfolio.