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BA (Hons) Marketing Communications

Duration

3 years / 4 years with placement year*

Institution code

L28

UCAS Code

3 years W900 / 4 years W901

A poster featuring the painting Napoleon Crossing the Alps, depicting Napoleon Bonaparte on a rearing horse. Napoleon has a Deliveroo bag on his back and there is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.
A poster featuring the painting Napoleon Crossing the Alps, depicting Napoleon Bonaparte on a rearing horse. Napoleon has a Deliveroo bag on his back and there is writing above that reads: Conquer your hunger. In the right-hand corner is the blue Deliveroo logo.

Cicely Alderson

A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. The text is written in black and red biro. At the bottom of the poster is the Bic logo.
A poster with a yellow background and text that reads: Biro pens are the most stolen object in the world. The text is written in black and red biro. At the bottom of the poster is the Bic logo.

Gabriel Barnard

A poster divided into a red and white background. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster, smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are. The tagline in the right-hand corner reads: Don't be a prick, get your tick.
A poster divided into a red and white background. On the white half of the poster, there is text in bold red capitals that reads: Giving blood is really, really bad. On the red half of the poster, smaller white text reads: Sometimes, they run out of chocolate digestives. I know. Nightmare. The sticker they give you will probably fall off. Immediately. Also, they have no soya milk for the teas and coffees. Honestly, you'd think they would at least have a dairy alternative. For the heroes that we are. The tagline in the right-hand corner reads: Don't be a prick, get your tick.

Eleanor Farish

A poster with a blue background and small image of a can of Ginger Beer next to text that reads: Anything but delicate. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside, surrounded by shards of glass from the top half implying that part of the glass has exploded.
A poster with a blue background and small image of a can of Ginger Beer next to text that reads: Anything but delicate. Below is a photograph of a partly smashed glass, the bottom half is intact with a yellow drink inside, surrounded by shards of glass from the top half implying that part of the glass has exploded.

Lyndarn Harrison

A cartoon character divided into two halves with a red and beige background. In the beige half of the image, the character is holding a hotdog and has an unhappy expression. Next to them the text reads: Making the most of a beige situation... On the red background, the other half of the character is holding a ketchup bottle and smiling. In the bottom right-hand corner, the text reads: It has to be Heinz.
A cartoon character divided into two halves with a red and beige background. In the beige half of the image, the character is holding a hotdog and has an unhappy expression. Next to them the text reads: Making the most of a beige situation... On the red background, the other half of the character is holding a ketchup bottle and smiling. In the bottom right-hand corner, the text reads: It has to be Heinz.

Harriet Bradley and Will Heldt

Bold black text on a yellow background reads: My dreams of being proposed to on a private jet are finally coming true*. Smaller text underneath reads: *He works in duty-free. Below is the Bumble logo and text in a small font that reads: Celebrating 10 years of belusions, because to us it makes sense.
Bold black text on a yellow background reads: My dreams of being proposed to on a private jet are finally coming true*. Smaller text underneath reads: *He works in duty-free. Below is the Bumble logo and text in a small font that reads: Celebrating 10 years of belusions, because to us it makes sense.

Tala Cameron and Maia Johnston

A poster with large yellow text on a red background reads: Mummm… The letter m is in the McDonald's Golden Arches format. Smaller white text underneath reads: You already know what they're going to ask.
A poster with large yellow text on a red background reads: Mummm… The letter m is in the McDonald's Golden Arches format. Smaller white text underneath reads: You already know what they're going to ask.

Joshua Kilgarriff

A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea rich moisture creme bottle with text that reads: Start the revolution against sensitive skin.
A poster featuring a person in front of a shower curtain, wearing a camouflage patterned shower cap with a red star on the front. He has two stripes of cream on each cheek in the style of war paint. In the left-hand corner is a photo of a Nivea rich moisture creme bottle with text that reads: Start the revolution against sensitive skin.

Jasper McIver

A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left corner, bolder text reads: Over 900 counsellors listed on yell.com. In the bottom right corner is the Yell logo.
A horizontal poster with a yellow background and black text that reads: My grief counsellor died recently, he was so good I didn't even care. In the bottom left corner, bolder text reads: Over 900 counsellors listed on yell.com. In the bottom right corner is the Yell logo.

Taylor Orford

A poster with a black background showing two nearly identical piles of black and white clothing. White text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner, there's a photo of a Nivea deodorant spray bottle with the text: Keeping your whites, white and your blacks, black.
A poster with a black background showing two nearly identical piles of black and white clothing. White text above reads: The only problem is knowing which is the dirty pile. In the right-hand corner, there's a photo of a Nivea deodorant spray bottle with the text: Keeping your whites, white and your blacks, black.

Honor Farmer and Jasmine Pears

A poster with a light turquoise background with large white text in the centre that reads: Nice Pants! Below, smaller dark green text reads: You should wear them again tomorrow. In the bottom left corner, small text reads: Less washes, less carbon, do good by doing less. The bottom right corner features the Stockport Can Climate Action Now logo.
A poster with a light turquoise background with large white text in the centre that reads: Nice Pants! Below, smaller dark green text reads: You should wear them again tomorrow. In the bottom left corner, small text reads: Less washes, less carbon, do good by doing less. The bottom right corner features the Stockport Can Climate Action Now logo.

Robbo Robinson

A black and white photo of two people conversing, one gestures with their hands, the other looks shocked. Text at the top reads: Oh my god she broke her curling iron how? Text at the bottom reads: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.
A black and white photo of two people conversing, one gestures with their hands, the other looks shocked. Text at the top reads: Oh my god she broke her curling iron how? Text at the bottom reads: Tune into the gossip, Phonak Speech Enhancing Hearing Aids.

Amy Coggan and Annabel Stephenson

A white poster with an image of Marilyn Monroe in a white dress, pushing down its hem, which is replaced by a lettuce leaf. Three green swirl patterns are scattered around the poster. Text reads: For the daring, join the squad @ Misfit Foods. The Misfit logo is underneath.
A white poster with an image of Marilyn Monroe in a white dress, pushing down its hem, which is replaced by a lettuce leaf. Three green swirl patterns are scattered around the poster. Text reads: For the daring, join the squad @ Misfit Foods. The Misfit logo is underneath.

Zoe March and Jessica West

A collage-style poster of a person lying down with raised legs, wearing red trousers, a white crop top, and white boots. A bubble next to the trousers reads: Your red trousers are iconic! Text at the bottom reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.
A collage-style poster of a person lying down with raised legs, wearing red trousers, a white crop top, and white boots. A bubble next to the trousers reads: Your red trousers are iconic! Text at the bottom reads: Phonak Virto, Paradise Hearing Aid. It's never the first thing you notice.

Megan Dovey and Finn Wilson

The Course

On this carefully focussed degree, you will learn to produce ‘Ideas That Work’. Our tutors nurture individuality through collaboration and practices modelled on real-life creative agencies. Develop new skills, gain hands-on experience and learn to pitch your ideas.

Our tutors have considerable industry experience spanning marketing communications, brand development, strategy, advertising, art direction and copywriting. They will support you to understand how communications work, so that you can use creative thinking to help brands connect with consumers. Tutors spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential to create business solutions.

Our students pitch, win placements and work with leading national and international agency partners such as McCann, Ogilvy, Leo Burnett, Bartle Bogle Hegarty, Dentsu Creative, Havas Lynx, AKQA, IMA-HOME, Drummond Central, Zeal, We Are Social, Ride Shotgun, Social Chain, Propaganda, Creative Race and TBWA. These links maximise your exposure to global industry practice.

You’ll have the opportunity to enter prestigious competitions such as the D&AD New Blood Awards, Cannes Future Lions and the DMA Breakthrough Award. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creative thinking sits at the core of our offer. Our approach encourages originality, innovation and experience of first-hand creative challenges developed both in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

*The placement year is subject to approval.

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The Structure

Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of marketing communications. You will grow awareness of new and traditional media, brands, context, language, practices, creative and strategic thinking.

Course Facilities

BA (Hons) Marketing Communications students are based in purpose-built studios, designed to reflect working environments within the industry.

Computer suites house networks of Apple Mac computers featuring regularly updated, industry-standard software for a wide range of creative applications that support all our courses including: image creation, scanning, editing and manipulation; and 3D scanning and 3D printing. All our suites use equipment consistent with that used in the creative workplace. A purpose-built specialist library is open to all students and includes Digital Collections to enhance the learning experience, and special collections of artists’ books, photobooks and illustrated books as well as the University archive. Self service facilities are available throughout, supported by a dedicated and experienced team of library staff.

Students are able to borrow photography equipment including digital SLR cameras for still and moving image, lighting and a range of support equipment, which can be used in our lighting studios or off-site. Digital print resources enable professional-standard, large-format digital printing and print finishing. Large format (up to A0) printers are available, capable of printing over a metre wide.

BA (Hons) Marketing Communications

Virtual Tour

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How to apply for our undergraduate courses

Study Abroad

Studying abroad can help Leeds Arts University students gain valuable experience, broaden their horizons, develop international networks and experience their practice from a different perspective. Leeds Arts University has a global network of international partner universities in 15 different countries. Students can apply for a semester abroad in their second year of study.

Accolades

  • D&AD New Blood Graphite Pencil 2024

  • D&AD New Blood Wood Pencil 2024

  • AKQA Future Lions 2024

  • D&AD New Blood Graphite Pencil 2023

  • D&AD New Blood Yellow Pencil 2022

  • D&AD New Blood Yellow Pencil 2021

  • D&AD New Blood Black Pencil 2021

  • YCN Award Winner 2021

  • Chip Shop Award Winner 2021

  • YCN Award Winner 2020

Career Opportunities

Graduates usually find employment within marketing communications agencies, working as art directors, copywriters, creative directors, strategists, marketing managers, social media managers, brand planners and account handlers. Others prefer to start their own businesses, work as freelancers or continue to postgraduate study, including onto our MA Advertising and Branding.

Course News

03 Jul 2025

Marketing Communications and Graphic Design Students win Black, Wood, Graphite and Yellow D&AD New Blood Pencils

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27 May 2025

Marketing Communications students shortlisted for Cannes Future Lions competition

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10 Apr 2025

Marketing Communications students collaborate with BBH labs

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23 Apr 2025

Marketing Communications graduates shoot TV spot for Makita

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See all University News Articles

Student Stories

BA (Hons) Marketing Communications

Selina Smyllie

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BA (Hons) Marketing Communications

Cicely Alderson and Lisi Davis

Read Cicely Alderson and Lisi Davis's story

BA (Hons) Marketing Communications

Jasper McIver and Zebedee Devey

Read Jasper McIver and Zebedee Devey's story

BA (Hons) Marketing Communications

Lyndarn Harrison

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Academic Staff

1

/2

Fabio Fragiacomo

BA (Hons) Marketing Communications and MA Advertising and Branding - Course Leader

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2

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Nicholas Young

BA (Hons) Marketing Communications and MA Graphic Design - Senior Lecturer

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Connecting you to creative industries

Industry Opportunities

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Creative Networks

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Explore Creative Networks

Industry Speakers

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Explore Industry Speakers

Applying

How to apply for our undergraduate courses

Undergraduate entry requirements

Undergraduate fees and finance

Information for International Students

Higher Education Teaching and Learning at Leeds Arts University

Course Specification for BA (Hons) Marketing Communications*

*Please note that our courses are subject to an annual review process in order to maintain their quality and enhance the student experience. As a result, Course Specifications may be amended for the coming year.

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