This is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. Our ‘Actively Creative’ philosophy requires you to take on first hand intellectual and creative challenges which are developed both in-house and through our industry contacts.

The course has a strong academic, theoretical background, which will underpin your creative practice. Our tutors have considerable industry experience spanning art direction, copywriting and branding, and they continue to excel in practicebased research and writing. You will learn how to deconstruct and critique some of the world’s best advertising, using what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with big agencies.


This course is industry recognised by ScreenSkills, the industry-led skills body for the UK's screen-based industries, and carries the ScreenSkills quality-mark which indicates courses best suited to prepare students for a career in the screen industries. 

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course details

What You'll Study

Year One — Is primarily concerned with developing an ability to investigate and recognise, to explore and understand, to build the bases for a fundamental knowledge of the elements of the discipline. To develop your awareness of advertising, brands, context, language, practices, creative and strategical thinking. You will further explore thinking by questioning, then questioning your thinking.

Year Two — Encourages you to explore a range of talents, proficiencies, and roles, from digital, through to strategic and creative, including the traditional collaborative dynamism of copywriter and art director. You will have opportunities to respond to live and competition briefs, informed by, and relevant to the advertising industry, which demands a more pragmatic approach to creativity.

Year Three — Affords you with the tools to create outputs with a degree of professionalism that will illustrate your ability to combine the theoretical and pragmatic aspects of the field. At this level, you will be required to plan your career, decide on directions, make contacts, build relationships and develop a portfolio of work informed by a professional evaluation and a theoretical appreciation of the problem.

Work Experience

Work experience covers a broad range of activities and students are encouraged to undertake work placements during their time at university. As well as guidance from the course team our Careers, Employability and Enterprise team offer support that enhances employability skills and underpins engagement with industry.


Students have won awards including D&AD New Blood Awards, YCN Awards, Chip Shop Awards, and Clio Awards.

Course Specification

Destination Careers

Graduates usually find employment within agencies, working as art directors, copywriters, creative directors, brand planners and account handlers. Some prefer to start their own businesses, work as freelancers or continue to postgraduate study.

Entry Requirements

We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.

Click here to view our entry requirements

Portfolio Guide

We are aware that some students will be from a more literary background and may not have the traditional portfolio (book). We are looking for examples of creativity – we want to see your ability to generate and develop creative ideas. We can then see the process that you’ve used and the decisions you’ve made when solving problems with your work.

Please bring samples of your work demonstrating your skills and inventiveness, a use of a variety of media and your use of visual and verbal language. Your work may be written or it may be visual eg sketch books, photography or film.

For those who have a traditional portfolio please see our top 10 tips on compiling a portfolio.

We also run a range of daytime and evening portfolio development courses specialising in preparation for further and higher art and design education. For more information on current courses please click here.

Interview Guide

When you arrive at reception you will be met by a member of the course team and shown around the University.

This course is slightly different from other specialist areas in art and design. Whilst we will look at your portfolio, it is far more important how you articulate your ideas, interests and commitment to the advertising industry.

You will then have up to 15 minutes individual interview with the course leader.

If you have had to travel long distances and have a train pre-booked, please let us know in advance and we will try to arrange the timing of your interview so you can get away in time. 


This is identified from one or more of the following:

The ability to communicate effectively.

  • Interview

The ability to generate and develop a range of creative ideas in response to briefs.

  • Samples of work (where appropriate)*

Skill and inventiveness in the use of a variety of media and techniques.

  • Samples of work (where appropriate)*

A good understanding and use of visual and verbal language.

  • Samples of work (where appropriate)*
  • Interview

A commitment to the subject area and ambition to succeed in the industry.

  • Personal statement
  • Interview

*We are aware that some students will be from a more literary background and may not have the traditional portfolio (book).

Contact Hours & Teaching/Learning Methods

Undergraduate degree programmes at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Programmes are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the programme. 100 hours of learning are expected for every ten credits of the programme. Each level (year) of the programme is made up of 120 credits and therefore requires 1200 hours of learning. This equates to 40 hours of study per week throughout the academic year.

For every 100 hours of learning, approximately 25 hours are delivered as taught or supported sessions and remaining hours are allocated for studio/workshop access and independent learning. Individual programmes have their own learning cultures based on their specific use of the teaching and learning methods listed here. These methods feature differently depending on the programme, level, aims of module, content of the sessions and progress through an academic year.

For further information see our Undergraduate teaching & learning at Leeds Arts University document.

Tuition Fees and Other Costs

Tuition Fees

Our current fees are listed here

Other Costs

Further costs of study are related largely to the costs of materials and depend very much on how individual students choose to respond to University briefs. The costs below are the result of asking our students to state how much they spend during the year and creating an average, as such they are indicative only.

Equipment & Materials

  • Level 4 (First Year) Equipment and printing approximately £100
  • Level 5 (Second Year) Equipment and printing approximately £120
  • Level 6 (Third Year) Equipment and printing approximately £150


Regional visits are linked to specific modules and are usually subsidised by the course, with an approximate cost to the student of £10. A typical spend for a residential visit can cost approximately £350 for a European destination and approximately £950 for destinations further afield, including travel and accommodation. There may be more than one residential visit a year depending upon students’ interests and demand, all residential visits are optional and open to all three year levels.

We provide support for undergraduate students dependent upon their financial circumstances. Visit Undergraduate Financial Support for further information.

Terms & Conditions and Key Information

Our Terms & Conditions are here.

If you would like to download the Key Information on this course click here.

International Opportunities / Visiting and exchange students

We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.

You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.

Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.

Questions? Contact

Apply Now

Please apply direct to the University for our BA (Hons) Creative Advertising course using the links below.

Home/EU applicants

Click here to apply via UCAS

International applicants

Click here to apply directly

If you need any assistance completing the form please contact the Admissions team at or call us on 0113 280 8000.


3 Years
Study Mode
Full Time
Term Starts
Institution Name
Leeds Arts University
Institution Code
Awarded by
Leeds Arts University


BA (Hons) Creative Advertising

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