This is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising.

We’ve developed exceptional links with leading international agencies such as BBH, Beattie McGuinness Bungay, The Gate, JWT, M&C Saatchi, McCann Erickson, Mother, Ogilvy & Mather, CreativeRace, Uniform, TBWA, and Brass, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. Our ‘Actively Creative’ philosophy requires you to take on first hand intellectual and creative challenges which are developed both in-house and through our industry contacts.

The course has a strong academic, theoretical background, which will underpin your creative practice. Our tutors have considerable industry experience spanning art direction, copywriting and branding, and they continue to excel in practice-based research and writing. You will learn how to deconstruct and critique some of the world’s best advertising, using what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions like D&AD New Blood Awards, Young Ones Competition and AdVenture. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with big agencies.


This course is industry recognised by ScreenSkills, the industry-led skills body for the UK's screen-based industries, and carries the ScreenSkills quality-mark which indicates courses best suited to prepare students for a career in the screen industries. 

Book an open day

course details

What You'll Study

Year One — Exposure, Exploration & Creativity. You’ll research creative-thinking models and learn how to think by questioning, and then question your thinking. You’ll also be exposed to studio practice and the roles of art director and copywriter, in addition to the legacy and historical context of the discipline.

Year Two — Creative Strategy, Pragmatism & Realisation. You’ll further develop your copywriting and art direction skills, whilst working within a creative team. As you develop your own skills and strategies, you’ll explore a range of academic theories and start to consider how they impact on creative practice.

Year Three — Professionalism, Creativity Development & Reflection. You’ll enhance your strategic thinking by operating as managers, not just doers. You will develop a series of creative outcomes to contextualise your practice, furthermore you will learn how to present your work in a professional manner.

Work Experience

Work experience covers a broad range of activities and students are encouraged to undertake work placements during their time at University. As well as guidance from the course team our Careers, Employability and Enterprise team offer support that enhances employability skills and underpins engagement with industry. 


Students have won awards including D&AD New Blood Awards, Student Book Awards, Chip Shop Awards, and Global Cannes Lions (Young Lions’ Gold and Silver). 

Course Specification

Destination Careers

Graduates usually find employment within agencies, working as art directors, copywriters, creative directors, brand planners and account handlers. Some prefer to start their own businesses or work as freelancers.

Entry Requirements

We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.

Click here to view our entry requirements

Portfolio Guide

We are aware that some students will be from a more literary background and may not have the traditional portfolio (book). We are looking for examples of creativity – we want to see your ability to generate and develop creative ideas. We can then see the process that you’ve used and the decisions you’ve made when solving problems with your work.

Please bring samples of your work demonstrating your skills and inventiveness, a use of a variety of media and your use of visual and verbal language. Your work may be written or it may be visual eg sketch books, photography or film.

For those who have a traditional portfolio please see our top 10 tips on compiling a portfolio.

We also run a range of daytime and evening portfolio development courses specialising in preparation for further and higher art and design education. For more information on current courses please click here.

Interview Guide

When you arrive at reception you will be met by a member of the course team and shown around the University.

This course is slightly different from other specialist areas in art and design. Whilst we will look at your portfolio, it is far more important how you articulate your ideas, interests and commitment to the advertising industry.

You will then have up to 15 minutes individual interview with the course leader.

If you have had to travel long distances and have a train pre-booked, please let us know in advance and we will try to arrange the timing of your interview so you can get away in time. 


This is identified from one or more of the following:

The ability to communicate effectively.

  • Interview

The ability to generate and develop a range of creative ideas in response to briefs.

  • Samples of work (where appropriate)*

Skill and inventiveness in the use of a variety of media and techniques.

  • Samples of work (where appropriate)*

A good understanding and use of visual and verbal language.

  • Samples of work (where appropriate)*
  • Interview

A commitment to the subject area and ambition to succeed in the industry.

  • Personal statement
  • Interview

*We are aware that some students will be from a more literary background and may not have the traditional portfolio (book).

Contact Hours & Teaching/Learning Methods

Undergraduate degree programmes at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Programmes are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the programme. 100 hours of learning are expected for every ten credits of the programme. Each level (year) of the programme is made up of 120 credits and therefore requires 1200 hours of learning. This equates to 40 hours of study per week throughout the academic year.

For every 100 hours of learning, approximately 25 hours are delivered as taught or supported sessions and remaining hours are allocated for studio/workshop access and independent learning. Individual programmes have their own learning cultures based on their specific use of the teaching and learning methods listed here. These methods feature differently depending on the programme, level, aims of module, content of the sessions and progress through an academic year.

For further information see our Undergraduate teaching & learning at Leeds Arts University document.

Tuition Fees and Other Costs

Tuition Fees

Our current fees are listed here

Other Costs

Further costs of study are related largely to the costs of materials and depend very much on how individual students choose to respond to University briefs. The costs below are the result of asking our students to state how much they spend during the year and creating an average, as such they are indicative only.

Equipment & Materials

  • Level 4 (First Year) Equipment and printing approximately £100
  • Level 5 (Second Year) Equipment and printing approximately £120
  • Level 6 (Third Year) Equipment and printing approximately £150


Regional visits are linked to specific modules and are usually subsidised by the course, with an approximate cost to the student of £10. A typical spend for a residential visit can cost approximately £350 for a European destination and approximately £950 for destinations further afield, including travel and accommodation. There may be more than one residential visit a year depending upon students’ interests and demand, all residential visits are optional and open to all three year levels.

We provide support for undergraduate students dependent upon their financial circumstances. Visit Undergraduate Financial Support for further information.

Terms & Conditions and Key Information

Our Terms & Conditions are here.

If you would like to download the Key Information on this course click here.

International Opportunities / Visiting and exchange students

We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.

You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.

Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.

Questions? Contact

3 Years
Study Mode
Full Time
Term Starts
Institution Name
Leeds Arts University
Institution Code
Awarded by
Leeds Arts University


BA (Hons) Creative Advertising

View Gallery

MA in Curation Practices Postgraduate Co-ordinator contributes to V&A exhibition

Janine Sykes, Postgraduate Co-ordinator, MA in Curation Practices, and Senior Lecturer, BA (Hons) Creative Advertising has contributed an essay for the Mary Quant exhibition at the V&A. …

New Blood success for Creative Advertising students

Students from BA (Hons) Creative Advertising are celebrating their success after winning New Blood Pencils for four consecutive years! …

Latest news

More News

University is in the top five for Design & Crafts!

Leeds Arts University is in the top five for Design & Crafts in The Guardian University League Tables 2020 …

Students exhibit at D&AD New Blood 2019

Recent graduates from Animation, Creative Advertising, Graphic Design and Illustration exhibit their work in London at the D&AD New Blood festival 2019 …

University Graduates win YCN Awards!

Students from the University’s BA (Hons) Graphic Design and BA (Hons) Creative Advertising courses have won commendations at this year’s YCN Student Awards. …

Honorary arts degrees awarded by Leeds Arts University

A leading creative director in the interiors industry, and a renowned photographer are set to receive honorary Master of Arts degrees from Leeds Arts University. …

Latest Events & Exhibitions

More Events

Librarian's Choice: …

Tauba Auerbach works across multiple disciplines: painting, sculpture, photography, and jewellery, b…


Melanie King: Lunar …

Melanie King's PhD research project ‘Ancient Light: Rematerializing the Astronomical Image’ consider…


Mieke Bal: Don Quich…

Mieke Bal’s most recent work of video art, a sixteen-channel installation, establishes connections b…

Magdalena Dobrakowska


Magdalena graduated from Creative Advertising in 2010 and is now a Global Account Manager at one of the world's largest advertising agencies - Grey London Advertising.

Fabio Fragiacomo

Featured Staff

Fabio is Course Leader for BA (Hons) Creative Advertising.

Pete Denton

Visiting Professional

We caught up with Art Director/Photographer Pete Denton after his workshops with BA (Hons) Creative Advertising.

“Creative Advertising is fascinating and powerful, but it is up to you to harness its potential and use it."
Fabio Fragiacomo, Course Leader
BA (Hons) Creative Advertising