Learn to produce ‘Ideas That Work’ from the teachings of creative advertising professionals. On this degree, tutors nurture individuality through collaboration in a creative environment that models an authentic agency. Develop your skills, gain hands-on experience, and even pitch for real business.

Our tutors have considerable industry experience spanning art direction, copywriting, and branding. They will support you to understand advertising so that you can use what you discover to inform and develop your own work. We spend time working with students one-to-one, giving constructive feedback, and nurturing creative potential in a learning environment modelled on a real-life agency.

Our students pitch and win placements in advertising agencies to develop a rounded understanding of the global industry. We work with leading national and international agency partners such as McCann, Ogilvy, DentsuMB, Havas, AKQA, Droga 5, Golley Slater, Anomaly, 21 Grams, CULT London, and TBWA. These links maximise your exposure to industry practice.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies offer coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience.

Creativity sits at the core of our offer, and we encourage originality and innovative thinking. Our ‘Actively Creative’ philosophy helps you experience first-hand creative challenges developed in-house and through our industry contacts. We have a focus on employability and helping you to produce the strongest portfolio possible to secure your ideal job.

@lau_creative_advertising


Apply now

Please apply direct to the University for our BA (Hons) Creative Advertising course using the links below.

Home applicants

Click here to apply via UCAS

International applicants

Click here to apply

If you need any assistance completing the form please contact the Admissions team at admissions@leeds-art.ac.uk.

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course details

What You'll Study

Year One – Through our expert tuition, you will develop the ability to recognise, explore, understand, and build a fundamental knowledge of the elements of this fascinating discipline. You will grow awareness of advertising, brands, context, language, practices, and creative and strategic thinking. Likewise, you will gain an understanding of ‘thinking by questioning’ and then ‘questioning your thinking’.

Year Two – By the second year, you will begin to explore your talents, proficiencies, and roles within the advertising industry, covering digital specialisms through to strategic and creative work. This includes the traditional, collaborative dynamism of copywriter and art director. You will have opportunities to respond to exciting live and competition briefs generated by the advertising industry, which demand a pragmatic approach to creativity.

Year Three – You will now have the tools to create work with a degree of professionalism that will illustrate your ability to combine the theoretical and practical aspects of the field. We will support you to plan your career path, refine your specialism, make contacts, network, and build meaningful relationships. The degree culminates with an impressive portfolio of work, guided by your new professional evaluation skills and an understanding of theoretical problem-solving.

Work Experience

Work experience covers a broad range of activities and students are encouraged to undertake work placements during their time at university. As well as guidance from the course team our Careers, Employability and Enterprise team offer support that enhances employability skills and underpins engagement with industry.

Accolades

Students have won awards including D&AD New Blood Awards, YCN Awards, Chip Shop Awards, and Clio Awards.

Course Specification

Contact Hours and Teaching/Learning Methods

Undergraduate degree courses at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Courses are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the course. Around 100 hours of learning are expected for every ten credits of the course. Each level (year) of the course is made up of 120 credits and therefore requires 1200 hours of learning. Teaching is split over 2 semesters; each semester has 13 weeks of teaching and 2 weeks of assessment. 

For further information visit Undergraduate teaching & learning at Leeds Arts University.

Destination Careers

Graduates usually find employment within agencies, working as art directors, copywriters, creative directors, brand planners and account handlers. Some prefer to start their own businesses, work as freelancers or continue to postgraduate study.

Entry Requirements

We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.

Click here to view our entry requirements

Tuition Fees and Other Costs

Tuition Fees

Our current fees are listed here

Other Costs

Further costs of study are related largely to the costs of materials and depend very much on how individual students choose to respond to University briefs.

The costs below are the result of asking our students to state how much they spend during the year and creating an average, as such they are indicative only.

Equipment and Materials

  • Level 4 (First Year)
    Equipment and printing - Approximately £100
  • Level 5 (Second Year)
    Equipment and printing - Approximately £120
  • Level 6 (Third Year)
    Equipment and printing - Approximately £150

Computers and Digital Equipment

Teaching and learning are supported through access to some online events and learning materials. This might include visiting speakers or the chance to review lectures that have been recorded. The University also uses a Virtual Learning Environment (VLE) to support learning. There are a range of computer facilities across the University available to access Monday to Saturday including weekday evenings. If you are intending to buy a computer we suggest you wait until you start your course. You will quickly find out what you do and don’t need. The Course Team will be able to offer you advice on what to buy and where to purchase it from, based on your creative needs and budget.

Educational Visits and Off-Site Activities

Educational visits to enhance your experience may take place throughout the course and can range from a visit to a UK conference, exhibition or gallery, to a European or international study trip. All trips requiring a student financial contribution are optional and costs will always be kept as affordable as possible. We do not guarantee that we will run international visits. The decision is made annually based on availability, cost and the number of students required to make the trip viable.


We provide support for undergraduate students dependent upon their financial circumstances. Visit Undergraduate Finance for further information.

Terms & Conditions and Key Information

International Opportunities / Visiting and exchange students

We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.

You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.

Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.

Questions? Contact international@leeds-art.ac.uk

Duration
3 Years
Study Mode
Full Time
Term Starts
September
Institution Name
Leeds Arts University
Institution Code
L28
UCAS Code
W900
Awarded by
Leeds Arts University

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“Creative Advertising is fascinating and powerful, but it is up to you to harness its potential and use it."
Fabio Fragiacomo, Course Leader
BA (Hons) Creative Advertising