This is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative professionals in advertising.

We’ve developed exceptional links with leading national and international agencies such as McCann, Ogilvy, BJL, Havas Linx, Atomic London, Intermarketing, Golley Slater, Jaywing, CreativeRace, Home, Uniform and TBWA, which will maximise your exposure to industry practice.

Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. Our ‘Actively Creative’ philosophy requires you to take on first hand intellectual and creative challenges which are developed both in-house and through our industry contacts.

The course has a strong academic, theoretical background, which will underpin your creative practice. Our tutors have considerable industry experience spanning art direction, copywriting and branding, and they continue to excel in practicebased research and writing. You will learn how to deconstruct and critique some of the world’s best advertising, using what you discover to inform and develop your own work.

You’ll have the opportunity to enter prestigious international competitions which have included D&AD New Blood Awards, YCN, The Drum Chip Shop Awards, and AdVenture in past years. Top agencies have offered coaching, mentoring, work critiques, live briefs, workshops, competition briefs and work experience possibilities. Our students regularly win work experience opportunities with big agencies.


This course is industry recognised by ScreenSkills, the industry-led skills body for the UK's screen-based industries, and carries the ScreenSkills quality-mark which indicates courses best suited to prepare students for a career in the screen industries. 

Book an open day

course details

What You'll Study

Year One — Is primarily concerned with developing an ability to investigate and recognise, to explore and understand, to build the bases for a fundamental knowledge of the elements of the discipline. To develop your awareness of advertising, brands, context, language, practices, creative and strategical thinking. You will further explore thinking by questioning, then questioning your thinking.

Year Two — Encourages you to explore a range of talents, proficiencies, and roles, from digital, through to strategic and creative, including the traditional collaborative dynamism of copywriter and art director. You will have opportunities to respond to live and competition briefs, informed by, and relevant to the advertising industry, which demands a more pragmatic approach to creativity.

Year Three — Affords you with the tools to create outputs with a degree of professionalism that will illustrate your ability to combine the theoretical and pragmatic aspects of the field. At this level, you will be required to plan your career, decide on directions, make contacts, build relationships and develop a portfolio of work informed by a professional evaluation and a theoretical appreciation of the problem.

Work Experience

Work experience covers a broad range of activities and students are encouraged to undertake work placements during their time at university. As well as guidance from the course team our Careers, Employability and Enterprise team offer support that enhances employability skills and underpins engagement with industry.


Students have won awards including D&AD New Blood Awards, YCN Awards, Chip Shop Awards, and Clio Awards.

Course Specification

Destination Careers

Graduates usually find employment within agencies, working as art directors, copywriters, creative directors, brand planners and account handlers. Some prefer to start their own businesses, work as freelancers or continue to postgraduate study.

Entry Requirements

We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.

Click here to view our entry requirements

Contact Hours and Teaching/Learning Methods

Undergraduate degree courses at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Courses are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the course. 100 hours of learning are expected for every ten credits of the course. Each level (year) of the course is made up of 120 credits and therefore requires 1200 hours of learning. This equates to 40 hours of study per week throughout the academic year.

For every 100 hours of study, approximately 25 hours are delivered as taught or staff-led sessions and the remaining hours are a combination of other types of supported learning and independent study.

For further information visit Undergraduate teaching & learning at Leeds Arts University.

Tuition Fees and Other Costs

Tuition Fees

Our current fees are listed here

Other Costs

Further costs of study are related largely to the costs of materials and depend very much on how individual students choose to respond to University briefs. At the start of the first year you will be provided with a starter kit of equipment and materials that will help you during the first few months of the course. You will be provided with basic materials to help you complete set briefs. As you progress through the course, you will incur additional costs depending on the level and complexity of the work you are making and the materials you use.

The costs below are the result of asking our students to state how much they spend during the year and creating an average, as such they are indicative only.

Equipment & Materials

  • Level 4 (First Year) Equipment and printing - Approximately £100
  • Level 5 (Second Year) Equipment and printing - Approximately £120
  • Level 6 (Third Year) Equipment and printing - Approximately £150

Computers & Digital Equipment

Our course is offered using a blended learning model which means you will need to access some course materials and video conference using a computer or mobile de-vice (eg laptop, tablet or smartphone). If you are intending to buy a computer for your studies we suggest that you wait until you commence your studies. You will quickly find out what you need and what you don’t need. The Course Team will be able to offer you advice on what to buy and where to purchase it from based on your creative needs and budget. If you do not have access to a mobile device and are unable to afford one you may be eligible for further support from our hardship fund, more information can be found here.

Educational Visits & Off-Site Activities

Due to current travel restrictions and the uncertainties caused by the pandemic no residential trips are planned for the autumn 2020 term. This situation will be assessed and reviewed as the course progresses so that opportunities for educational visits further afield can be explored. Costs for such trips are in addition to other costs but attendance is not mandatory.

We provide support for undergraduate students dependent upon their financial circumstances. Visit Undergraduate Financial Support for further information.

Terms & Conditions and Key Information

International Opportunities / Visiting and exchange students

We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.

You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.

Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.

Questions? Contact

Apply Now

Please apply direct to the University for our BA (Hons) Creative Advertising course using the links below.

UK applicants

Click here to apply via UCAS

International applicants

Applications for 2021 entry open soon

If you need any assistance completing the form please contact the Admissions team at or call us on 0113 202 8000.


3 Years
Study Mode
Full Time
Term Starts
Institution Name
Leeds Arts University
Institution Code
Awarded by
Leeds Arts University


BA (Hons) Creative Advertising

View Gallery

Leeds Arts University students and alumni win YCN New Now Student Awards

Awards follow responses to live briefs from leading brands Camden Town Brewery, Fedrigoni x Oliver Bonas, The Guardian and WRAP. …

BA (Hons) Creative Advertising students nominated for three Chip Shop Awards

Five students from Leeds Arts University’s BA (Hons) Creative Advertising announced as finalists for this year’s Chip Shop Awards, one of the industry’s most democratic and playful awards. …

Latest news

More News

Creative Advertising student wins global competition to fill billboards with Covid recovery message

Creative Advertising student selected from Creative Conscious global social media callout to create a campaign that promotes a positive message about the current pandemic. 

Creative Advertising alumna wins UK Young Lions Competition 2020

BA (Hons) Creative Advertising graduate Emma Bromley has been announced as the winner of the UK Young Lion Competition 2020 in the print category. …

Leeds Arts University announces first digital degree show

Leeds Arts University, the North of England’s only specialist arts university, is to launch its first online-only undergraduate degree show on 1 July. …

Top London creative agency awards students placement, training and accommodation

Creative Advertising students invited to develop and pitch ideas to Homebase and to earn a work placement at the DIY store's creative agency, Atomic London. …

“Creative Advertising is fascinating and powerful, but it is up to you to harness its potential and use it."
Fabio Fragiacomo, Course Leader
BA (Hons) Creative Advertising