News / 08 May 2024
Students pitch to two Manchester agencies in one day
BA (Hons) Marketing Communications
Final year BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students pitched to not one, but two advertising agencies in one day as part of their last module.
Students were briefed by two agencies, Havas Lynx and TBWA\MCR, two weeks before travelling to Manchester to pitch their ideas in person at both agencies.
In the morning students pitched a campaign to TBWA\MCR to encourage Gen Z to try Soreen, a brand of malt loaf. They pitched to a creative team that contained BA (Hons) Creative Advertising alumni Nina Mitchell and Art Director Anna Loveland, who gave feedback during and after the session.
In the afternoon the students pitched a campaign to encourage people with MS to take part in clinical trails to Havas Lynx. People & Talent Manager Holly Harkin and the Havas Lynx creative team gave live feedback on the pitches.
"Two pitches, one day… We started the day with a light hearted response, bringing Gen Z grandchildren closer to their grandparents through a loving squidge of Soreen… Then, followed by a more serious topic, we encouraged women aged 18-55 to take part in Multiple Sclerosis clinical trials. Switching between such different tones for the last two weeks has been a challenge, but even more rewarding!"
Maia Johnston, BA (Hons) Creative Advertising student
Millie Addinall’s pitch impressed Holly and the team so much that she has been offered a work placement at Havas in the summer after she graduates.
"For my pitch at Havas our brief was to get more women who live with Multiple Sclerosis to sign up for a clinical trial. I approached it by looking at the language/slang that is used by people in the MS community to describe the symptoms that you can't see. I found that it’s really hard to explain to someone else what they call an ‘invisible symptom’ because what is a tingle for one person could be a burning for the next. So I decided to create a campaign called 'MSunderstood' to get those who feel misunderstood to know that this clinical trial would understand their symptoms no matter how they describe them. I loved pitching this and I loved working on this brief as it made me feel like my work was doing good. It was a fabulous day and I’m really looking forward to working with everyone at Havas to see where this campaign could go!"
Millie Addinall, BA (Hons) Creative Advertising student
"Snap these (students) up they are mega."
Anna Loveland, Art Director at TBWA\MCR
"What a busy day! Pitching two ideas across two different agencies was certainly a challenge. Still, it was so rewarding and a relief to see our idea become a reality. It started with TBWA\MCR in the morning when we pitched an idea for Soreen. Maia Johnston and I had a lot of fun working on this! Thanks to Nina Mitchell and Anna Loveland for all the help and feedback. It ended with Havas Lynx, tackling a challenging brief on Multiple Sclerosis. Such a fascinating brief, a real eye-opener. Thank you, Zoe Harris, Kirsty Bruin and Holly Harkin, for your feedback and support."
Tate Lampi, BA (Hons) Creative Advertising student