BA (Hons) Digital Marketing
Duration
3 years / 4 years with placement year
Institution code
L28
UCAS Code
TBC
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Students working in one of our Mac Suite
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Students in the studio
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Student in one of our photography studios
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Students working on Macs in the studio
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Students working in the studio
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Students in the studio
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Student in the digital print facility
The Course
The BA (Hons) Digital Marketing course develops the skills, knowledge and understanding of successful marketing strategies using digital platforms and social media. You will explore and examine marketing, finance, branding, and strategies within areas such as digital arts, fashion, communication design, lens-based practices, music and performing arts. This course offers the opportunity to develop the skills and attributes to excel in both the practical and theoretical skills of digital marketing whilst studying amongst a thriving community of diverse creatives.
As a specialist arts university we have the resources and expertise to provide you with the creative environment to explore digital marketing practices alongside your creative peers. With opportunities for collaboration with a diverse range of creative practices with students on related courses in marketing as well as those studying subjects across art and design, fashion, still and moving image, writing and the performing arts.
You will also have the opportunity to engage with live briefs and experienced industry professionals, who will support your development for progression into employment.
The course will develop your critical enquiry into specialist areas of marketing to build knowledge and understanding through the creation of content for digital platforms. The essential skills for the analysis and interpretation of data to inform strategic decisions will be gained alongside more practical skills with digital software, photography and filmmaking tools to create content for multiple platforms. The production of a portfolio will demonstrate your ability to design and execute comprehensive digital marketing campaigns for the creative industries.
This course is subject to approval
The Structure
This will introduce digital marketing within the context of specialist creative industries to help develop your understanding. You will explore the fundamentals of digital marketing concepts to examine the behaviour of consumers in response to current digital marketing strategies, developing your knowledge of strategic planning to align with business ambitions. You’ll also be introduced to the fundamental tools for creating your own online content including still and moving image.
Course Facilities
BA (Hons) Digital Marketing students are based in purpose-built studios with access to industry-standard software including Adobe Creative Cloud (Photoshop, Illustrator, Premiere Pro and InDesign), Canva Pro and analytics platforms such as Google Analytics, HubSpot and Meta Business Suite.
Specialist resources support content creation, with access to podcasting and photography/video production equipment including cameras, microphones and lighting kits, which can be used in studios or on location. Students also work with UX/UI prototyping tools.
All students benefit from the University’s purpose-built specialist library, which houses Digital Collections and special collections of artists’ books, photobooks and illustrated books, as well as the University archive. Self-service facilities are available throughout, supported by a dedicated and experienced team of library staff.
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BA (Hons) Digital Marketing
Virtual Tour
Career Opportunities
Having acquired advanced digital marketing and communication skills, there are a wide range of careers opportunities available to graduates. You could work in the creative and cultural sector and broader related industries as a digital marketing manager, content strategist, brand manager, social media manager, or in areas such as digital communications, e-commerce or online advertising.
Connecting you to creative industries
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