News / 21 May 2024
Students shortlisted for prestigious Cannes Future Lions competition
BA (Hons) Marketing Communications
BA (Hons) Marketing Communications
Two final year BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students have been shortlisted for the Cannes Future Lions competition.
Future Lions is an annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, which celebrates progressive ideas from young creatives. This year the brief has been set by Spotify, in partnership with The Wall Street Journal and asked entrants “How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?”
Creative team Maia Johnston and Tate Lampi were shortlisted for Sick Beats, a feature that allows users to combat the symptoms of motion sickness using a new white noise feature on the Spotify app.
Maia Johnston, BA (Hons) Creative Advertising student
Maia Johnston and Tate Lampi
Tate Lampi, BA (Hons) Creative Advertising student
The four winning ideas will be revealed at Spotify Beach at the Cannes Lions International Festival of Creativity in June 2024, with each team receiving the prestigious Future Lions trophy. One team will also be awarded the Future Lions Grand Prix, and the opportunity to collaborate with AKQA and Spotify to make their creative vision a reality.
Nick Young, BA (Hons) Marketing Communications Senior Lecturer
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