News / 21 May 2024
Students shortlisted for prestigious Cannes Future Lions competition
BA (Hons) Marketing Communications
Two final year BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students have been shortlisted for the Cannes Future Lions competition.
Future Lions is an annual global competition in partnership with AKQA and Cannes Lions International Festival of Creativity, which celebrates progressive ideas from young creatives. This year the brief has been set by Spotify, in partnership with The Wall Street Journal and asked entrants “How can Spotify spread positivity by using technology to bring listeners closer to the creators and communities they love?”
Creative team Maia Johnston and Tate Lampi were shortlisted for Sick Beats, a feature that allows users to combat the symptoms of motion sickness using a new white noise feature on the Spotify app.
“Tate and I are thrilled to say that we've been shortlisted for Future Lions 2024! We had an incredible time working on this year's Spotify brief and are so happy our work has been recognised. Such a great way to finish our final year as students. Fingers crossed we make it all the way.”
Maia Johnston, BA (Hons) Creative Advertising student
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Maia Johnston and Tate Lampi
Sick Beats
“Maia and I are so happy to have been shortlisted for this year's Cannes Future Lions! We had so much fun on this brief! And it's nice to know that people liked it as much as we did. Thanks to everyone who gave us feedback and time on our idea! We honestly couldn't have done it without you.”
Tate Lampi, BA (Hons) Creative Advertising student
The four winning ideas will be revealed at Spotify Beach at the Cannes Lions International Festival of Creativity in June 2024, with each team receiving the prestigious Future Lions trophy. One team will also be awarded the Future Lions Grand Prix, and the opportunity to collaborate with AKQA and Spotify to make their creative vision a reality.
“This is a sensational achievement for Maia and Tate. It’s one of those ideas that’s so brilliant you can’t believe nobody has thought of it before. Globally, there were 3 times as many entries into this than last year. So to get short listed in such a prestigious competition as Cannes Lions is brilliant. Fingers crossed for when they announce the winner at Cannes in June.”
Nick Young, BA (Hons) Marketing Communications Senior Lecturer