News / 10 Apr 2024
Students express their creativity in Madrid
BA (Hons) Marketing Communications
BA (Hons) Marketing Communications
BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students jetted off on a course trip to Madrid to experience working with overseas agencies.
During the trip the students visited three different agencies, Dentsu Creative Spain, Leo Burnett Madrid and McCann Worldgroup Spain, where they were set briefs and given the opportunity to pitch their ideas.
The briefs included the expansion of burger brand VICIO across Spain; promoting an audio tour guide for Madrid; and encouraging Gen Z drinkers to consider San Miguel beer.
Nicholas Young, BA (Hons) Marketing Communications Senior Lecturer
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