News / 16 Oct 2023
Students collaborate with Continuous for Menopause Awareness Month
BA (Hons) Marketing Communications
BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students have collaborated on a brief with brand agency Continuous, to help spread awareness of Elle Sera for Menopause Awareness Month.
Olivia Downing, Associate Creative Director at Continuous, reached out to supplement brand Elle Sera to see if they would be interested in collaborating on the project. Elle Sera is a female-founded, non-hormonal supplement brand: dedicated to helping women thrive in menopause.
Continuous has a range of women’s health policies, including menopause leave, menstrual leave and baby loss leave. Olivia Downing received an Honorary Master of Arts from Leeds Arts University in July, for her contributions to the industry. She is also a guest lecturer on our BA (Hons) Creative Advertising course.
Our students were given a brief to use their advertising skills for an atypical menopause marketing campaign, to encourage people to ‘spot the signs, and give her a golden life again.’
Students pitched to Elle Sera at Continuous on Friday 6 October, demonstrating that this unique collaboration helped them understand the needs of the client, as well as the changing cultural zeitgeist for menopausal women at large.
“We are delighted to collaborate with Leeds Arts University and Continuous on their upcoming menopause awareness campaigns. It's an incredible opportunity for all involved to break the stigma and create a positive impact through innovative and artistic storytelling - something we at Elle Sera work towards constantly. We hope by coming together, we can redefine narratives surrounding menopause and foster a more inclusive and understanding society.”
Elissa Corrigan, Founder of Elle Sera
“Working with students has always been a highlight of my job: their take on the world around them is fresh, considered and creatively authentic. I’m also proud to work at Continuous: where our own internal policies regarding menopause leave and women’s health reflect Elle Sera’s values. To me, it felt like an opportunity for everyone.”
Olivia Downing, Associate Creative Director at Continuous
“We’ve been working with Continuous for over 6 years: our students get so much out of working with such an enthusiastic creative team, who care passionately about helping the next generation's creative talent. The chance to work on a real brief and pitch it to the client, gives the students a real life experience that they will carry with them as they develop as creatives.”
Nick Young , BA (Hons) Marketing Communications Senior Lecturer