BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) students have collaborated on a brief with brand agency Continuous, to help spread awareness of Elle Sera for Menopause Awareness Month.
Olivia Downing, Associate Creative Director at Continuous, reached out to supplement brand Elle Sera to see if they would be interested in collaborating on the project. Elle Sera is a female-founded, non-hormonal supplement brand: dedicated to helping women thrive in menopause.
Continuous has a range of women’s health policies, including menopause leave, menstrual leave and baby loss leave. Olivia Downing received an Honorary Master of Arts from Leeds Arts University in July, for her contributions to the industry. She is also a guest lecturer on our BA (Hons) Creative Advertising course.
Our students were given a brief to use their advertising skills for an atypical menopause marketing campaign, to encourage people to ‘spot the signs, and give her a golden life again.’
Students pitched to Elle Sera at Continuous on Friday 6 October, demonstrating that this unique collaboration helped them understand the needs of the client, as well as the changing cultural zeitgeist for menopausal women at large.