Graduates win D&AD New Blood Pencil

BA (Hons) Creative Advertising (now BA (Hons) Marketing Communications) graduates Emilia Arnolin and Madison Thom have won a D&AD New Blood Wood Pencil for their work ‘Canal+ Lock In’.

Open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide, the D&AD New Blood Awards celebrate the best new creative talent with briefs set by leading global clients and judged by the industry’s top creatives.

Responding to a brief set by French video on-demand provider Canal+ for ideas that that push streaming into unexplored territory, Emilia and Madison developed ‘Canal+ Lock In’, a new streaming format designed for collective viewing.

The duo, who form the creative partnership M&EM, devised the campaign around the idea of being “fully present together and giving your culture, traditions and the people around you your full attention, without distraction”, turning streaming into a weekly shared event.