Jennifer graduated in 2012 after studying BA (Hons) Fashion, with a focus on street wear design and fashion communication.

Jennifer now designs for her own womenswear brand ‘Young Reckless Hearts’ as well as working for Footasylum.

Not one for taking things as they come, straight after graduating Jennifer moved to London to work for Nike and then Offspring shoes. In January 2013 she started an internship with 'A Number Of Names’ in a PR and Marketing role, representing some of the best street wear brands from Japan and America such as A Bathing Ape, Human Made, Billionaire Boys Club and ICECREAM. During this time she was also responsible for the design of promotional products for the companies, including t-shirts, varsity jackets and trainers. 

Jennifer tells us, “During my time at A Number of Names I was able to be a part of the new collection launches, press days, managing and developing social platforms, styling selections for magazines and product seeding. Being around such a creative team really helped me decide that I wanted to work within Marketing for a brand or a number of brands. After 6 months working in London I made the decision to move back up to Leeds where I was approached and offered the job as Content and Social Media assistant at Footasylum, the company had come across my blog and felt my writing style and passion would fit in greatly with their team!

I was taken completely by surprise as this is pretty much the ideal role for me – working with trainers, sportswear and streetwear. My current role involves me managing the social media platforms and creating new creative content and writing for the social webpages of the site, as well as marketing and promoting new releases, copywriting for weekly newsletters, maintaining daily communications with our customers, contributing concepts for Women’s footwear (something which I am incredibly passionate about) alongside daily online marketing/brand marketing. 

During my time in London I was able to build up relationships with influential people and groups within the streetwear and trainer industry, which made me even more driven to work in this area.”

Can you tell is more about your time at Leeds Arts University and how the course helped you in starting out professionally?

Working in a relatively small class it was great to be able to have one on one time with the tutors and technicians, which helped me to develop other skills which were not necessarily within my chosen pathway, such as embroidery and garment construction. The wide variety of facilities within the University also allowed me to develop and learn new skills, which would only help me to progress within companies after graduating such as Lazer Cutting, Bookbinding, Screen print, Digital fabric print, and Millinery. 

Through the final major project we were encouraged to work with other students from different courses on collaborative projects, which helped later in our professional careers – being able to understand how different design/construction processes work. I found the tutors on BA (Hons) Fashion to be extremely encouraging of the students and their individual ideas and concepts. 

Do you have any advice for students who are interested in working in Fashion Communication?

Put your all in to it; believe in your brand and your collection. Working within Fashion Communication allows you to work within lots of different fields; it’s an exciting career path! Take in as much information as you can from your peers and tutors to help develop yourself and your design style. Put together a strong cohesive collection, even if it’s just 4–10 pieces make sure it all looks as one and cover all assets of a collection. Push yourself to achieve as much as you can, the sleepless nights are worth it in the end – and if it’s something you love, it won’t feel like work!

Jennifer also contributes to the following blogs and trappeddotcom1 as well as running her own street wear, design and lifestyle blog –

You can also find her womenswear brand on facebook: