Jake Scott is an Associate Creative at AKQA London. He graduated from BA (Hons) Creative Advertising in 2018.
We asked Jake to tell us about his experience of studying BA (Hons) Creative Advertising at Leeds Arts University and what he is doing now:
What did you enjoy about your time at University and how did the course help you in starting out professionally?
I loved the way that Leeds Arts University focused very strongly on creativity; it sounds daft but I remember when I was applying for universities the majority of advertising courses were not creative. The course taught me how to think differently, how to develop ideas and most importantly, how to make sure those ideas work.
Just before I graduated from the University I won a D&AD New Blood pencil which gave me the opportunity to apply for the New Blood Academy. The Academy was a great way to get my work in front of some big London agencies. Amazingly I was offered a placement at AKQA in London and after I completed the two month placement I was offered a full time job!
Image: Courtesy of Jake Scott
Could you give us a description of a typical day?
One of the best things about my job is that there aren’t really any ‘typical days’. I usually tend to work with my creative directors but I’ve also had the chance to work across lots of different teams. In my first year I’ve done a lot of work for Nike, from copywriting at the Women’s World Cup, to creative work celebrating a Nike NBA player. I’ve also had the chance to work on a range of other brands including Beats by Dre and Bvlgari jewellery.
Any future ambitions?
For now I am very happy at AKQA, I love the work we do and the clients we work for. AKQA was founded by Ajaz Ahmed when he was twenty-one and I’m massively inspired by that. One day I hope to follow a similar path and set up my own agency too.