News / 06 Apr 2023

Creative Advertising students are published on BBH Labs

BA (Hons) Creative Advertising

Three BA (Hons) Creative Advertising students have had their articles published on R&D website, BBH Labs.

Final year BA (Hons) Creative Advertising students Jamie Hesketh, Emma Simpson and Katherine Roddam have had their work published on the BBH Labs website.

BBH Labs are a part of the creative agency, Bartle Bogle Hegarty (BBH). BBH is an agency that creates work for global brands such as Aldi and Tesco.

Started in London in 1982, their first ad for Levi's showed a herd of white sheep looking in one direction and one black sheep looking up and out in the opposite direction. This picture was accompanied by a simple statement that read 'When the world zigs, zag'.

They believe in the power of 'zagging', which means going in unexpected directions to make their marketing more effective.

BBH Labs shares this ethos. They provide "R&D for creative businesses." Their website curates and publishes think pieces about marketing strategy from thought leaders in the advertising world.

BBH Labs say of their decision to feature three of our students on their site:

"Since 2008, BBH Labs' mission has been to challenge the industry's biases and conventions with razor-sharp thinking. That's why we love partnering with Leeds Arts University. It's fantastic to be able to give a platform to some of the brightest, young minds in advertising."
"This year saw another really strong batch. Our favourites included Emma Simpson's brilliantly subversive take-down of "mental health awareness" campaigns, Jamie Hesketh's witty and thought-provoking piece on the "pink razor problem", and Katherine Roddam's deep-dive into the strange, contradictory world of BeReal. We loved how the writers not only tackled these issues head-on, but did so in voices that felt very much their own. We can’t wait to see where they go next in their career."

Emma, Jamie and Katherine's articles were chosen for their unique takes on different aspects of the advertising world, embodying BBH's counter culture spirit and their ability to 'zag'. 


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