Introduced to photography through punk and skateboarding culture, Sam’s initial ventures into the world of photography were through affordable film and video cameras, something he credits as giving him the ability to “look at architecture in the city with a different eye”. This period also led to Sam discovering DIY production methods, exchanging self-printed t-shirts and zines amongst friends and connections made online. Taken by the zine’s ability to connect to audiences and noting how “photography lends itself really naturally to printed mediums”, publishing has gone on to play a significant part of Sam’s creative output.

As well as publishing his own work, Sam handles design and publishing at Village, and serves as editor-in-chief at BOOT MAG, a magazine and publishing platform which he founded in 2023. Now on its fourth issue, BOOT MAG explores “the politics of image-based work”, with each edition drawing on images and written work from an international cohort of artists around a theme.

Alongside his artistic practice, Sam works as creative director at The National Skateboard Co, and as a commercial photographer. With previous clients including Vans X END Clothing and adidas / Factory International, his commissions often explore how products can be utilised as art-based sculpture, “making something that represents a brand and a product, but also is my style”.