jb265642.wixsite.com/alilbitofjessica / @coolbeancommz

Hey, I’m Jess and I consider myself to be a multidisciplinary communicator. Throughout my degree I have been interested in the social and psychological aspects of fashion and I have been fascinated by consumer behaviour. I’m captivated by brand to consumer relationships and the impact society, communication and promotional methods have on their development.

In level 6 I’ve specialised in strategy, concept development and content creation. For my final major project, I worked on five varied briefs to build a range of skills to create an abundance of visual work. I proposed well researched and audience centric strategies for three individually unique brands and developed vibrant and socially aware concepts for two self-directed campaigns. All this work encapsulates my skills and knowledge from my degree as well as showcasing my personality and my aspirations for the future. I hope to pursue a career that allows me to feel absorbed by creativity and to never stop asking questions, just as this degree has and I feel my most authentic self when I create work that is colourful, expressive and honest.

katiecampling.com / @katieccoms_

‘1997-2015’ is a 256-page publication which showcases a thoughtful and personal social commentary of Generation Z. Curated, edited, photographed, styled and creatively directed by myself, the book features documentary series, graphic design, fashion editorials, still-life and traditional art processes such as collage, all telling their own story about one of the youngest demographics to date. Creating such an extensive publication shows collaborations with various creatives from across the country in order to create highly technical, emotive and representative approach to showing off my own generation. ‘1997-2015’ is sectioned into 7 chapters featuring values, culture, fashion, trends, digital society, lifestyle and art. With an emphasis on being bold, bright and outspoken the publication reflects extensive research amongst the generation and each storyline has been developed in response to characteristics of Gen Z.

Not only does the publication act as a visual feast, but also a valuable, informative insight into a specific target market for brands who wish to attract a Generation Z consumer. ‘1997-2015’ is a personal portfolio of my creative skills within my communications practice and something that will always stand as relevant throughout the future of Generation Z.

1997-2015 is available to view at katiecampling.com.

@skitz_hq / @meriboc

I am part of a bigger collective called “SKITZ”, formed by an international group of creatives, all of them students at Leeds Arts University. We come from a variety of courses and skillsets such as Fashion Branding with Communication, Photography, Filmmaking and Comic and Concept Art.

We created SKITZ as a platform for ourselves and other future artists to gain experiences and exposure for our work. We produced our first magazine, called "PILOT", exploring our artistic identity and showing new work, as a more detailed perspective on what SKITZ is and what more to expect from us.

2cecily2furious.co.uk

Like the Bratz, I’ve always had a passion for fashion, and it’s what has driven me to pursue a career and education within it. I’ve also been motivated by sustainable fashion and social issues, which has not only inspired me to shop more responsibly but to also explore sustainability, ethics and diversity in my work. I’m hugely passionate about pop culture and this interest is something that has always helped me make connections and inspired me creatively.

There were a lot of things I wanted to explore throughout my final project. In order to develop my skills in PR, I began working on setting up my own PR agency. As part of this, not only did I work with an existing agency and do client PR work, but I also explored branding, website design, writing a business plan and social media content creation as well as planning.

luciediserio.wixsite.com/portfolio / @luciediserio / @beigeisboring_mag

My name is Lucie Di Serio, I come from the South of France and moved to the UK in 2018 to study Fashion Branding with Communication at Leeds Arts University. These 3 years not only enabled me to discover a whole range of practices present in the world of fashion, but also made me appreciate how much I have progressed as a creative.

I decided to create a digital fashion, lifestyle and culture magazine that covers current political and social issues through a creative perspective as my major final project. It’s called ‘BEIGE IS BORING’.

Because ‘Beige’ is often used to describe something or someone as mundane or uninteresting, I believed using it in the name of a magazine would create the right level of satire for an online presence representing these tedious and extremely political times we are living through, together with the boredom of lockdown.

In turn, I have had plenty of time to observe my own, as well as other young people’s frustrations, and this influenced the inspiration and creativity behind the magazine’s concept. BEIGE is a safe space for all young adults to learn, create and explore multiple narratives. It is all about empowering each other and becoming successful as a collective.

@geminiaaliyah

I am Gemini Aaliyah, my skills begin with an intuitive natural singing voice and writing ability, confidence and execution in fashion style modelling, self-taught fashion design and styling, brand strategy and marketing. Over the past few years, I have honed my vision, song-writing, production and visual creation skills to create the alternative pop music artist/brand that is Gemini Aaliyah. For my final year project, I created a video treatment and campaign for my next music release, setting up the next steps in my music career and bringing me closer to my artistic intentions.

@akemifoxx

This work is titled after one of my songs 'what did you say please?’ and it reflects myself as a musician. I have showcased personal branding of my own image by taking the role of art director and stylist in a variety of photoshoots. I created visuals that were inspired by my own music and created photo shoots devised for a press pack for my future music release.

@goldyn.design

Studying Fashion Branding with Communication has allowed me over the years to explore and understand my own style and technique. I have gained the tools and the knowledge to start my own fashion brand that I hope to grow after graduating. A great tutor once told me that I have an ‘entrepreneurial streak’ and I cannot wait to enter the wider world with the great confidence that Leeds Arts University has made me reach.

Goldyn Designs is the final piece I created to conclude my time at university. It is a fashion brand that celebrates young creatives and the future of sustainable fashion, which is what I have focused on throughout my time. Each project I have worked on has allowed me to focus on topics that I have even a greater understanding in which is something I will always incorporate into my future work.

kayaivic26.wixsite.com/mysite

I am a multi-disciplinary creative who can offer a service of understanding and appreciating the art of streetwear fashion and how to effectively communicate and appeal to a contemporary audience. I take the inspiration for my projects from the everyday, either finding beauty in its originality or elevating it into the taste of higher fashion. I offer a contemporary, colourful and innovative touch but hold an appreciation for tradition and classic elements, which I am able to translate to a youthful audience. Successfully combining my 5 years of retail experience, my university education in Fashion Branding with Communication and my design career has meant that I have been able to create a diverse portfolio which ranges from trend forecasting and art direction to print design and fashion buying.

goodstuffhomeware.co.uk / @ellaknight6

For my final project, I created Good Stuff! an online platform for homeware products.

Here at Good Stuff! we believe in making great design accessible to everybody. By categorising our products by interior style, we make it easier for you to create a home that is harmonious and balanced. We offer a product discovery platform that is functional, accessible and fun.

@olivialimoncomms

‘Size don’t mean shit’ is a branding project and publication design surrounding the ever-changing body positive movement

It is a graphic illustrated publication that highlights the diversity and beauty amongst all females and body types, through art, word, and creative outputs. It promotes body positivity whilst finding the humour and light amongst the struggles faced by women and our ever-changing bodies. ‘Size don't mean shit’ as a movement aims to be a place of inspiration and a major 'F' you to society norms.

chloeannmacfeggan.com

I am a Creative Director and Fashion Marketing practitioner from the North East of England. With a speciality in menswear and innovative marketing practices, my final year projects explored how marketing can play upon establishing new and interactive advertisements, engaging consumers and crafting memorable and emotional connections for brands.

My project ‘Square Peg, Round Hole’ delved into digital and print advertisements, with a VR fashion show concept built to make shows a more inclusive experience for the fashion community, and pushing what a traditional show can become in our changing environment.

Published in Lewis Magazine, EVE, Penalty and FEROCE my editorial work has been professionally recognised for its creative merit.

I am a Founding Editor at Eve Media Ltd, creating EVE Zine alongside Olivia Wright in our second year of university as a place for young creatives of all disciplines to have a supportive and vibrant community to showcase their work to a like-minded community.

Why can’t fashion advertising push more boundaries? I feel as though consumers want to be challenged, invited to explore and be involved in a brand's message. Advertisements can be fun, and I think the world needs a little more joy. 

behance.net/lucianopizza

STOA is an online hub for young men, creatives and philosophers to learn, share, and spread skills, techniques and thought processes that are designed to help you live a more fruitful, artistic and virtuous life.

It’s a brand that couples elements of self-help, mindfulness and philosophy with fashion, art and design; a safe space for young men to learn, share and spread knowledge in a fun, creative environment.

emjade1998.myportfolio.com/my-portfolio

4U is multi alternative magazine, featuring fashion, interior design, makeup, and art. Showing true representation with genuine alternative influencers, designers and artists. Styles include Gothic, Drag, Vintage, Bohemian, Retro and more. 4U wants to show true representation, authenticity, and genuineness. Which is why we only use influencers of these style categories.

The one thing I’ve always wanted was to inspire people. I always felt like I needed to be my own inspiration because there weren’t many people for me to be inspired by career wise and fashion wise that had been in the same situation as myself, so to help more people be inspired that feel like they've only got one way to go, to do bigger, would be a real accomplishment for me. I can't wait to show the world an unlimited amount of styles and fashion ideas, as well as being a role model for my son, and show everyone no matter what happens in your life, you can still reach your dreams, no matter how high.

franceslsmith.co.uk

Hey, I'm Fran, a graduate of Fashion Branding with Communication at Leeds Arts University. What has always driven me is the need for change in the industry, to shift practices and ways of thinking to become kinder to the environment, without compromising on style or creativity.

Another passion of mine is supporting young people. As someone just embarking on their career in the creative industry, I am fully aware how daunting it can be, it nearly deterred me from doing my course at university. Inspired by my peers I want to create a community within the industry, which is friendly and supportive so that individuals can flourish and grow. I try to carry these core values with me throughout everything that I work on, as I believe it is our values which give us purpose in this industry.

@tasheeka.smith

I am heading into becoming an ecommerce fashion stylist & social media brand marketer. For my final project, I worked with a local independent fashion designer based in Leeds, whose brand ethos is sustainable fashion. I created a social media strategy for her Instagram account in order to improve engagement and did photoshoots to work on my styling skills, always sticking to the brand ethos.

@nordfolk_

Nørdfolk is a collaborative studio, founded by Megan Whiley and Joseph Ilson.

We are visual storytellers that collaborate with purpose and planet conscious brands.

Our name ‘Nørdfolk’ can be cut straight down the middle to reveal the relationship between our inspiration (Nørd) and our origin (folk).

‘Nord’ is taken from the word Nordic, in reference to the Scandinavian design approach we have fostered within our aesthetic, and ‘folk’ derives from the name of our home county, Norfolk.

Our work is often informed by a sense of place or purpose, so it felt right for us to unite our design language with our roots. The word ‘Nord’ also means ‘North’ in 9 different languages, a beautiful coincidence as we now call The North (Leeds) our home.

kayleigholiviawill.wixsite.com/kayleigholiviawill

After finishing my three-year Fashion Branding with Communication degree, I am delighted to share my final module project. I created 'nova.', a magazine that speaks about topics relevant to the female experience like body image, objectification, equal rights, femininity - the list goes on. 'nova.' is a platform that finds its power through collaboration. It is a creative space for contributors to share their unique work (and get noticed). This issue of the magazine looks at the question, 'What does it mean to be a woman today?'. This issue debuts a collective of creatives who identify as female; sharing their interpretation on the question through a variety of creative mediums such as collages, video, poetry, editorials, animation and so much more! Click here to see the full version of 'Nova'.

I am now excited for what the future holds, I have just completed a three-month internship with S.JOON LTD , and have started a new internship with The Dress Tribe. I am looking forward to what comes next!

oliviaalicew.com / @byoliviaalicew

I am an Art Director, Stylist, Editor and Curator from the North of England. Running my own independent fashion magazine for young creatives I aim to share bold and beautiful artwork through different mediums and platforms.

My work aims to push norms and create stand out innovative work in the world of fashion. My current project focuses on taking fashion imagery from being 2D into a whole sensory experience. I am directing and styling editorials to then curate and design installations.

My installation work can be applied to PR events, fashion shows, lookbooks, visual merchandising and PR packages.

nika6646wera.wixsite.com/portfoliowz

Pooof Cosmetics is a wellness brand that combines sustainability, skincare and interior design to fill in the gap in the skincare industry with their hand care products.

Inspired by the recent birth and uprise of the shelfie trend within the online skincare community, the brand offers a limited range of hand care products dressed in creative and aesthetically pleasing, almost décor-like packaging that will satisfy any eye (human or camera). Once purchased, it is meant to become a permanent part of the consumer’s life because although the initial product is a cosmetic, its life truly begins once the bottle is empty.