@amy_anderson_art 

Fashion Communications Pathway

The Irish are renowned for their love of storytelling. Oscar Wilde, James Joyce, W.B. Yeats…the list goes on. It may therefore come as no surprise to you that having always lived in a seaside town in Northern Ireland, folklore and mythology was an important feature of my childhood. Since then, I have developed a slight obsession with all things magical and mysterious. It’s only in my recent years, however, that I’ve started to notice what an important role these fables have in teaching us all valuable life lessons. With this realisation, came The Allegorist. 

As someone who is passionate about equality and trying to make the world a little better each day, I’m very aware of the issues still prevalent in our society. As I started my research into the world of Celtic mythology, I naturally started to connect some of the issues portrayed in these tales as villains or evil forces, to the monsters of today’s world. I began to realise we could learn a lot through these stories of strong women, fairy protectors and foreboding ghosts as adults too. Who says fairy tales are just for kids? I believe the warnings found between the lines have fallen on deaf ears for centuries, and it’s about time we listened. 

The Allegorist aims to use the medium of art and fashion to re-tell these tales, with a modern twist. Storytelling is such a powerful tool, an endless source of inspiration and a brilliant way to practice new ways of thinking in a fun, creative way. I invite you all to join me in the breath-taking world of those who lived before us, and I hope you enjoy the journey.

@not_that_deep_0113 / ma262153.wixsite.com / notthatdeep.squarespace.com

Fashion Communications Pathway

Letters To My Oppressors is a visual letter that opens up a dialogue regarding race. And represents narratives that aren’t often truthfully showcased within the media. Using the format of a poster zine to Represent imagery of people of colour In a positive way. And to discuss topics that often oppress people of colour to juxtapose the imagery. 

In addition to this, within the poster zine there is also poetry and dialogue from letters from people of colour directed towards oppressors. Combined, this is a piece of artwork you can: take away, share and discuss whilst also appreciating stylistic fashion images and illustrations. Its more than just fashion.

www.robynn-ashley.com / @robynnashleyfashioncomm 

Fashion Communications Pathway

Raised By The Green is a conceptual publication project that explores the human connection with nature, inspiring the viewer to get back in touch with the nature that surrounds us daily. In the last decade specifically, it is evident that connections have been dismantled between mankind and the beauty of our planet; Raised By The Green is designed to re-ignite these connections.

As the name suggests, the narrative behind the publication was developed specifically from my own experiences, memorabilia and connections with growing up in the countryside and being embedded within nature. Furthermore, having seen how fashion can have a negative impact on nature, Raised By The Green was designed to be a sustainable collective by only using second hand clothing from Sue Ryder, Headingley and kilo sales, to create the styled looks and carefully selected paper and printing techniques for the use of the publication.

@whatnow_mag / www.corrinecairns99.wixsite.com / www.paperturn-view.com/uk/corrinecairns / exhibition

Fashion Communications Pathway

Throughout my Level 6 studies, I have been investigating how creatives improve brand awareness through events. For extended practice, I made the publication, WHAT NOW? - a platform for fashion and other creative students to promote their graduate work. In a time where the struggle for graduating creatives is real, this publication is more appropriate than ever. While Covid-19 has interrupted the fashion industry’s global functionality, WHAT NOW? continues to support these graduates and give them the industry exposure that they deserve.

As a launch event for the publication and this issues up-and-coming creatives, I designed a Virtual Exhibition to help promote them. This event helped present the partnership between publications and events, and how experiential activities can help to create awareness for both the publication and the creatives. Another strategical tool used to help promote the publication was a branded T-Shirt collection and campaign. I designed the T-Shirt prints, presenting a design with the original logo and more experimental designs that represent the publication brand. All elements of the publication can be reached via the WHAT NOW? website, where you can: read the online version of the publication, link to the exhibition, view the campaign, shop the collection and find out more about creatives from the 2020 issue.

@shop.bad.taste 

Fashion Communications Pathway

'I started Bad Taste because at the time, I was struggling to find any streetwear that was of the same quality as some of well-known menswear brands. I have always shopped at menswear brands to get the same style and fit, so I thought I would design streetwear that had women in mind.

Inspired by all things anti fashion, Bad-Taste is a women’s streetwear brand which aims to promote creativity and positivity. Bad taste uses tongue and cheek humour to promote its creative and rule breaking philosophy and aims to deliver inclusive sizing and shapes in order to empower girls and prove that streetwear for women does not have to be cropped and tight to be feminine.'

@ejf_communications

Fashion Communications Pathway

Three C’s is a collective of conscious creatives, being created on the back of an industry that is destroying the earth with overconsumption. As a brand that does not agree with fast fashion, we aim to realign the fashion industry and put slow fashion back at the heart of the industry through the use of limited-edition garments, whereby an individual garment is cherished.

Creating collections with meaning and emotion, whilst being environmentally conscious of how we create our garments. Our first collection ‘craving affection’ and magazine ‘Three C’s on paper’, has the concept of what we look forward to life after lockdown. Realising that many people will be struggling with their mental health in this uncertain time, we want them to look forward to what we will be doing with our loved ones in the future, not dwelling on what we miss now.

We also want to make our consumer more socially sustainable. With our brand constantly collaborating with charities to raise awareness and funds for their cause, we urge our customer to raise awareness too. Whether this be buying a t-shirt, or creating art to support these charities.

Overall as a brand, we believe as a race of humans we are better together. We enjoy building our community of conscious creatives, and making a positive impact on our earth and society.

erlgerll.wixsite.com

Fashion Communications Pathway

Al Gill’s most recent project, a magazine entitled Los Bundaz Ganks, satirises today’s media and culture with a Dadaist sensibility. Much like the creator, Los Bundaz Ganks has a nebulous definition, the title hints at what the project is really about – the creatures that take up its pages. Fashion plays a major role in this project. The part fashion plays is born out of a critique of the current cultural zeitgeist.

The titular Los Bundaz Ganks are simple and disfigured; they navigate the world human’s left behind, finding cultural artefacts along the way. Los Bundaz Ganks don’t reject the cultural artefacts they find; moreover they overwhelm the small innocent creatures.

For Los Bundaz Ganks, fashion acts as a respite away from their reality. It helps them understand one another and helps them build a form of expression. The purity of their love for clothes is not reflected in the look of the book, far from it, Los Bundaz Ganks have arrived on an overgrown planet with a dreadful history, anything sweet and nice becomes conceptual for the creatures. The Magazine features illustration, photography and written satire. The versatility of Los Bundaz Ganks is a testament to its Dadaist influence. They pepper the pages of this book but are not confined by it; they may find themselves anywhere next.  

@joehrrs /  @_unedit_

Fashion Communications Pathway

Joe Harris is a Leeds based Multidisciplinary Fashion Communication oriented Creative, whose Graduate body of work was conceived around the launch of design label, ‘UNEDIT’, of which included the first edition of their Bi-annual Publication, ‘Inner Malevolence’. The underlining catalyst that ran deep through not only the UNEDIT launch, but Inner Malevolence, was to ultimately provoke a sense of questioning and rebellion in the audience regarding their own ‘demons’, of which may have been unknowingly awoken by detrimental social implications of Western institutionalised Religions, with a focus on Catholicism.

The bases of reference for Inner Malevolence was also drawn from the massively contrasting following of Satanism, and the long lasting presence of Christian Demonology, of which is apparent in the use of classic demons such as Succubi and Fallen Angels as archetypes for Harris to begin embodying their own forms for Inner Malevolence, within the visual content presented in the final Publication; these embodiments are communicated in the ‘Undefinable Feaster’, and ‘Lucifer’s Manifestation’. 

Due to the unexpected shockwave of Covid-19, many of Harris’ initial plans for shoot execution were scrapped as their resources were massively lacking, however, in the period of Lockdown, Harris had began to undertake a ‘Self Portrait Series’, of which tackled their own 4 forms of demons, therefore infusing the visual imagery with an intimate sense of personality and exploration, of which sets an example for the audience to go inwards.

www.daisie.co.uk / @daisiejacobs  

Fashion Communications Pathway

This body of work is a reactive response to the Anthropocene epoch that continues to be the stage for the gargantuan human impact that is defining and shaping our planet in an unprecedented manner.

In an era hallmarked by declining mental health and increasing existential panic, I have explored the notion of image making as an antidote to uncertainty and underlying anxieties. I am interested in exploring process as a remedy to happenings that are bigger than all of us, and how creativity and play can help to make sense of, or distract from, feelings of overwhelming helplessness.

@thecrowdillustrator 

Fashion Communications Pathway

As a creative, I’ve always been interested in promoting the integrity of the fashion industry through exploring it’s connection to the arts. Moreover, strengthening these connections, in addition to fully embracing sustainability, are essential in changing our relationship with fashion and ensuring the longevity of the industry.

My latest project @TheCrowdIllustrator seeks to evoke the collective appreciation of a moment/place stimulated by music. Whilst a photographer captures the energy of the crowd through a photograph, I like to create hand-drawn illustrations which are then screen-printed on to organically sourced fabrics. The project is about creating wearable art which provides an emotional connection between the garment & the customer. 

Since Covid-19 meant the cancellation of all music events, my final collection aims to embody the ethereal energy in Ibiza during the mid 70s & early 80s and is inspired by an amalgamation of sources; from interviews, photographs & posters of the nightlife at the time to Post Modern art, 1970s interior design & Mediterranean architecture. 

@pippal_comms 

Fashion Communications Pathway

This image is from a campaign photoshoot produced during lockdown for my final project brand, ‘$%@*!!’. This brand is a conceptual brand in response to conspicuous consumption within the current luxury market. ‘$%@*!!’ particularly focuses on the trend Logomania, which has oversaturated luxury fashion and resulted in millions of logos being slapped onto low-cost garments. This isn’t luxury fashion.

The brand has been created to be a complete satire against this trend, which is reflected within the brand’s collection. This collection features: unpleasant or everyday logos and signs, huge obnoxious outside tags and enormous brand logos on garments. The brand name ‘$%@*!!’ was chosen as it is the only luxury name that cannot be shouted about, literally. Being a mix of random symbols. 

This photo features my Dad dressed in the women’s collection in order to reflect the brand’s mockery of luxury conspicuous consumption and logo trends.

@ra.chic_

Fashion Communications Pathway

We want to live young and free, we all do. We want life to be fun.

TOYBOX is a fashion brand that creates fun and creative collections that are timeless through ‘simple, but effective’ fashion. The garments are made to connect us back to our youthful days. Taking inspiration from our younger selves and the classics we love. Fit for both young women and children, TOYBOX is a safe comfortable space for both to share and experience youthful nostalgia through our classics together.

With the Spring/Summer ’21 collection, it was created with the mindset of it being the “ABCs of youthful nostalgia”. The foundation of feeling young again. This collection’s main inspiration comes from the many drawings we drew in our childhood.

The constant doodling of bright colours and shapes onto paper broadened our imagination and view of the world. Anything we dreamed of came alive in our colourful drawings. This collection was designed to retain the memory of our early creative minds.

@cpfashioncomms

Fashion Communications Pathway

This image is the cover for my latest project HOMEMADE, a publication which shows the adaption and transformation of our 21st-century society to the closest approximation it could possibly reach, due to a global issue, a pandemic: COVID-19.

Since a young age, I have always been interested in fashion specially in design. However, during my three-year journey in university, I have discovered and developed a special love for creative direction, image-making and definitely styling.

@alexsmithiescreative

Fashion Communications Pathway

For my final project at university I created a brand inspired by the question: “What would the modern punk be angry about?” The brand recontextualises the rebellious spirit of punk, taking inspiration from powerful contemporary movements such as Extinction Rebellion, to create looks which are simultaneously powerful, rebellious and sustainable. I wanted to challenge the societal notion of fast fashion by creating a collection of jumpers from sustainable, high quality materials with a focus on quality over quantity. As well as being sustainable, the collection was made using unrefined knitting techniques, bold coloured patterns and oversized fits, inspired by punk’s individuality and chaotic aesthetic.

My key interests are in fashion branding and marketing; however, I really enjoy experimenting with colourful illustration and collage.

@emi.talaga / @canvas.clothing

Fashion Communications Pathway

Canvas is an emotionally and physically durable, gender-neutral clothing brand. The artwork on the garments are told through the story on the swing tags, recognised under the collection named ‘Chapter 1’. These are depicted as an insight into my (the brand owner and designer) thought-process behind each piece, much like a diary, whereby the consumer can connect with the items on an intimate level. Through this, the bond created deters from the likelihood of the garments being thrown away, since these items are made meaningful, which is ever more crucial in a world where fast-fashion is everywhere we look.In order to reduce waste and ensure a base-level of quality was met, Canvas ensures each garment should be unique and of limited quality, sold on a release basis. Canvas is respected for the brand’s high level of craftsmanship and the close-knit relationship between the brand designer and products, thus each item is charged at a premium price to pay for these factors.

Today, social media is a huge factor in publicising information about a people’s lives and how they live them. With this in mind, the honesty of Canvas is to be appreciated through the way the garments are marketed, in addition to a social media campaign called #ShareYourCanvas. In a world where social media can be a negative place, Canvas asks for the consumers to upload a photo of themselves in their item, writing a short caption about how they connect to the garment. This ranges from what the print reminds them of, how they feel about the colour of the item, how they connect to the story on the garment’s swing tag, how the garment makes them feel and so forth. By guiding the consumer into being open and honest on social media, no matter how sensitive their caption is, Canvas aims towards making a small change in hopefully making social media a sincerer place, where consumers can feel included and welcome. 

@jayecollective / @isabellanetataylor

Fashion Communications Pathway

For my final branding project, I decided to create an accessories line made from Polymer Clay. Jaye Collective is a Stylish accessories brand that has an iconic, timeless demeanour adhering more so to a slower pace of Fashion, where each piece of jewellery is treated as a limited edition art piece; something that stands out against the noise of an over saturated fast-fashion industry and is cherished as an iconic accessory within the consumers wardrobe.

Jaye Collective’s S/S 20 collection depicts elements of Modern Architecture and Geometric shape, the collection colour palette derives from Neutral tones, inspired by Race and inclusivity. A movement that is ever present in our society. In addition to adhering to a social movement, the colour palette fits well with the Jaye Collective aesthetic inspired by clean lines of modern art and Scandinavian design. This Collection is a timeless classic, made to last throughout every season!

As a brand, Jaye Collective highlights my overall aesthetic and communicates Sustainability within fashion accessories. I wanted to include my other talents as a designer and communicator, therefore all Jaye Collective products are wrapped in bespoke line illustrations printed onto recyclable tissue paper and are featured on the Jaye Collective Instagram page along with other fashion Illustrations.