What You'll Study
Year One — You will study multiple branding theories, concepts, processes, creative communication tools and applications employed by the industry, including historical contexts, fashion culture, visual language, and consumerism. You will start developing your own voice, ideas and creative practice through individual and group projects. Research skills, lateral thinking and creative imagination are central to all units.
Year Two — You further develop your skills with a specific focus on future concepts and innovative, creative branding strategies. Exploration of applied theories to digital applications, social media platforms and multi-platform branding will further enhance your approach to branding and communication. Creative concept development will be supported through the study of consumers’ shifting relationship with brands and luxury, the emergence of new global consumption communities, online communication and identity formation, and trend forecasting of styles and ideas. Live projects and competitions will expand your external contacts and enhance your professionalism, confidence, experience and employability.
Year Three — You will consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns to produce a creative and professional portfolio. The self-directed final year takes a holistic approach through a body of research that is supported by reflective and critical writing. This culminates in the realisation of a graduate folio which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator.
Work Experience
Work experience covers a broad range of activities and students are encouraged to undertake work placements during their time at university. As well as guidance from the course team our Careers, Employability and Enterprise team offer support that enhances employability skills and supports engagement with industry.
Accolades
Students worked with Mindless Magazine and Katie and May boutique on live briefs, and on an international collaboration with Universidad de Monterrey, Mexico.
Course Specification
Destination Careers
Career opportunities include creative direction, fashion branding, brand management, fashion buying, set building, fashion promotion, fashion advertising, marketing and PR, event management, styling, fashion editing and writing, concept development, curation, visual merchandising and social media management. Graduates may also progress to postgraduate study.
Entry Requirements
We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.
Click here to view our entry requirements
Contact Hours and Teaching/Learning Methods
Undergraduate degree courses at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Courses are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the course. 100 hours of learning are expected for every ten credits of the course. Each level (year) of the course is made up of 120 credits and therefore requires 1200 hours of learning. This equates to 40 hours of study per week throughout the academic year.
For every 100 hours of study, approximately 25 hours are delivered as taught or staff-led sessions and the remaining hours are a combination of other types of supported learning and independent study.
For further information visit Undergraduate teaching & learning at Leeds Arts University.
Tuition Fees and Other Costs
Tuition Fees
Our current fees are listed here
Other Costs
Further costs of study are related largely to the costs of materials and depend very much on how individual students choose to respond to University briefs. At the start of the first year you will be provided with a starter kit of equipment and materials that will help you during the first few months of the course. You will be provided with basic materials to help you complete set briefs. As you progress through the course, you will incur additional costs depending on the level and complexity of the work you are making and the materials you use.
The costs below are the result of asking our students to state how much they spend during the year and creating an average, as such they are indicative only.
Equipment and Materials
- Level 4 (First Year)
General art materials, items for styling purposes and printing are needed throughout the course and will be dependent on personal practice - £150- £200 (approximately)
- Level 5 (Second Year)
As above - £150-£200 (approximately)
- Level 6 (Third Year)
Extended practice module related costs - £400 (this is only an estimation, as costs of level 6 modules are entirely dependent upon individual students’ direction)
Computers and Digital Equipment
Our course is offered using a blended learning model which means you will need to access some course materials and video conference using a computer or mobile device (eg laptop, tablet or smartphone). If you are intending to buy a computer for your studies we suggest that you wait until you get here. You will quickly find out what you need and what you don’t need. The Course Team will be able to offer you advice on what to buy and where to purchase it from based on your creative needs and budget. If you do not have access to a mobile device, are unable to afford one and are in receipt of a full maintenance grant you may be eligible for further support from our hardship fund, more information can be found here.
Educational Visits and Off-Site Activities
Due to the uncertainties caused by the pandemic no residential trips are currently planned. This situation will be assessed and reviewed as the course progresses so that opportunities for educational visits further afield can be explored. Costs for such trips are in addition to other costs but attendance is not mandatory.
We provide support for undergraduate students dependent upon their financial circumstances. Visit Undergraduate Finance for further information.
Terms & Conditions and Key Information
International Opportunities / Visiting and exchange students
We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.
You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.
Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.
Questions? Contact international@leeds-art.ac.uk
