Our BA (Hons) Creative Advertising student, Steffi Wallace, is just about to head into her final year on the course. Find out what she has to say about the University and why she loves to study in Leeds...

What do you specialise in and what are you working on at the moment?

I specialise in art direction and short copy. At the moment, I’m working on improving my understanding of long copy. In my final year, I want to make use of more of the University’s resources, experiment and try new things. Further into the future, my plans include gaining some experience working in the industry or an advertising agency.

Image: Courtesy of Steffi Wallace

Tell us which resources and facilities you use the most, and how they help you develop your practice.

The computer facilities for definite! The availability of different computer software and the IT staff on hand is amazing. There’s always someone around to answer any query. I genuinely feel like I get better, experiment and develop my skills the more I use those resources.

What was your route to University - what did you study before starting University? Did you always have an interest in BA (Hons) Creative Advertising?

For A-Levels I did Art and Design, Spanish and Travel and Tourism. I’ve always enjoyed being creative, and known I’ve wanted to go into something that would be forever interesting to me. I was actually looking at photography courses before I heard about the BA (Hons) Creative Advertising course at Leeds Arts University and I’m SO glad I did it!

Image: Courtesy of Steffi Wallace

What advice would you give to someone considering studying Creative Advertising at University?

Listen and don’t be scared to consider any idea that you think of. Throughout the year you get beneficial advice from tutors, people in the industry and feedback from peers too, be open to it all.

What connections does your course have with industry? Tell us about any live briefs you’ve worked on, or any work experience you’ve had.

A great thing about the BA (Hons) Creative Advertising course tutors is that they currently work or have worked in the industry themselves. They continue to build new relationships and retain previous ones, to give us students the best opportunities. Our modules include mostly live briefs. This means we get the chance to network with agencies and receive comments from external sources about our ideas. I enjoy being in the studio, we all learn from each other, share opinions and different perspectives and use them to keep improving.

Image: Courtesy of Steffi Wallace

Our last live brief for second year was to create promotional branding for Leeds Arts University’s end of year show. Me and my creative partner, Helen Laid, won the competition and our campaign was used to market the End of Year Show 2019, which was displayed throughout the city and on the University’s social media in the run up to the show! It is safe to say; hard work is definitely worth it in the end.

What do you like about living in Leeds?

Exploring the city, there’s always something going on. There’s also a great mix of bars and something for everyone. A couple of my favourite places to drink are Headrow House and Belgrave Music Hall and Canteen, there’s always a good atmosphere there, especially on the rooftop terraces. The Library pub near the University is also fab to go to with course mates to have a bit of a social and grab some food too.

Somewhere I went to in first year, a bit closer to Liberty Park (my accommodation at the time) was Wellington Street. They have a few pubs and a Caffe Nero that is nice to sit in to work if you want to get out and about, it’s also a great route to the city centre.

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