Final year BA (Hons) Creative Advertising student, Fe Sasson De Campos, speaks to us about her current practice, the courses industry connections and opportunities and how the University supports her...

Fe alongside her creative partner Kiara Hambali has recently received a prized pencil nomination for the D&AD New Blood awards with their Coors Light submission Girls Night, Refreshed, as well as being shortlisted for the prestigious Cannes Future Lions competition, and the Drum magazines annual Chip Shop Awards.

Image: Fe Sasson De Campos and Kiara Hambali Coors Light submission ‘Girls Night, Refreshed’

What do you specialise in and what are you working on at the moment?

At the moment I’m working on building a killer creative/copywriting portfolio as well as researching for my essay. I’m currently writing about the role advertising has on ending gender bias with regards to beer drinking. It’s amazing that we have the freedom to concentrate our work on something that really interests us. However, I love coming up with any sort of idea. From thriller inspired TikToks, to bread shaped trucks, anything goes! Although it is the words that make my creative bones wiggle.

Film: Courtesy of Fe Sasson De Campos

What connections does your course have with industry?

Since the beginning of the course, we have been working on live briefs with agencies, which have included promoting an anticoagulant drug with Havas Lynx (Manchester), making TikToks for Hinge with Social Chain (London), launching Encona’s new branding with Uniform (Liverpool) and coming up with a new Spotify feature for AKQA (London). It’s really exciting, as we get to present our work and receive feedback from working professionals within the industry. Through the process I have met great people who I have kept in touch with and are now my mentors. We also get invited to book crits (critical reviews of our work) and other creative and networking events like Chicks In Advertising and Two+Two.

As well as the briefs with agencies, we also have visiting professionals who come to the University and talk to us about their practice, how they got to where they are today and give us advice. It’s great and we learn so much from them!

Image: Courtesy of Fe Sasson De Campos

How does the University support you?

The main support I receive is from my tutors, Fabio and Nick. They are always willing to help and go the extra mile. They help us critique and improve our work and guide us in the right direction to create work we can be really proud of. The environment at Leeds Arts University is really welcoming and creative. The library, our studios and cafés are my favourite places and are a great place to work and collaborate.

Film: Courtesy of Fe Sasson De Campos

Where do you see yourself in five years?

The place, Berlin. The year, 2025. I’m sipping my oat filter coffee, because at that point I’ll have gotten over cheese (never) and became a vegan. I live in a sick loft with my rich boyfriend (Lewis, if you’re reading this, get a new job) and my dog. Let’s call it Fabio for comedic effect. Fabs is coming to work with me because the agency I work in is pet friendly. I suspect Fabs and my creative director’s dog, Klaus, are plotting against the aloe vera we have at the office. I’m surprised it is doing well, given my plant serial killer history five years previously. I don’t let it bother me though, I have a pitch that day. At my job, I get to create stuff. All sorts. And write. But maybe I’m not a copywriter. Maybe my job title doesn’t even exist yet. Or maybe I still haven’t decided what I want it to be. It doesn’t matter. In five years, I just want to feel like everything I’ve done so far makes sense. And I want to look back to right now and figure out all the things that are a big deal, were not that big after all.

Describe yourself in three words.

I’m a doer, bubbly and if you haven’t figured it yet, weird (but in a good way, I like to think).


Header Image: Courtesy of Fe Sasson De Campos