I am a performance sportswear specialist, combining form with function to create innovative products to facilitate the dynamic movement, physiology and climatic conditions of the user.
Having spent time working in design and development within the sportswear industry, I found several of the traditional development processes to be very wasteful. For example, the garment fitting process can involve the production of up to 12 physical samples per style, annually this utilises tonnes of raw materials and natural resources, resulting in high levels of CO2 emissions.
For this project my aim was to research the benefits and hurdles associated with a transition to a digital process, I aimed to create a more sustainable digital fitting methodology for sportswear.
Regarding the physical fitting process, the garments are fitted on a model, their physique needs to be appropriate for the chosen sport, in addition they are expected to hold dynamic sports poses in order to gauge the effectiveness of the garment fit. Therefore, for the digital fitting process to be accurate I created a range of customisable dynamic digital avatars to be used for digital sportswear fittings.
This methodology uses digital garments, reducing the production of physical samples, resulting in less waste and a more sustainable process.