Two Graphic Design students win D&AD pencil in the 2023 New Blood awards

12 May 2023

Two final year BA (Hons) Graphic Design students, Amira Mutiara and Sunmin Kim, have won a covetedD&AD Pencilin this year’s New Blood awards for their giffgaff B-Corp submission.

The D&AD New Blood Awards are open to advertising, design, digital and marketing students, recent graduates and emerging creatives worldwide. With briefs set by leading global companies, winners get a guaranteed place in the D&AD Annual, an invite to the New Blood Awards Ceremony, a Pencil per team, and a winner’s package.

Amira and Sunmin's campaign was in response to a brief set by giffgaff

Billboard mock upImage: “Be Better, Be giffgaff” by Amira Mutiara and Sunmin Kim

Amira and Sunmin say of their shortlisted campaign:

"We created the campaign “Be Better, Be giffgaff” to inform that giffgaff has been doing good and would do better. Using symbols we wanted to deliver the message in a fun, simple, engaging, and most importantly, in a giffgaff way. The campaign aims to encourage people to become a part of good business by using giffgaff."

Presentation by Amira Mutiara and Sunmin Kim

"The D&AD awards have given us confidence in our design style and approach, and we are excited about the future design industry we will be involved. We will endeavour to create more and more designs that will have a good impact in the future and the world."

Mobile mock upImage: “Be Better, Be giffgaff” by Amira Mutiara and Sunmin Kim

"We worked hard on it, and put all of our efforts, we did all the research and multiple tries before coming up with the final one. Still we can't believe that we are shortlisted. We are thrilled to have won our first competition and feel that our design has been recognised." 

Pencil levels will be announced at the New Blood Awards 2023 ceremony taking place on Thursday 6 July. Read more about D&AD New Blood here.