Seven students from the University’s BA (Hons) Creative Advertising, Graphic Design and Visual Communication courses have received commendations in this year’s prestigious YCN Student Awards 2020/21.
The YCN Student Awards annually showcase emerging creative excellence with live briefs open to anyone studying, or recently graduated anywhere in the world. The commendations were made for the students' responses to live briefs from leading brands Artisan Drinks, Patch and UK Greetings.
Zoe March, BA (Hons) Creative Advertising, was commended for her campaign ‘Bottle your Style’ for Artisan Drinks through which she encourages consumers to find new and creative ways to use the drinks bottles and share their creativity on social media.
Image: Zoe March, Creative Advertising student submission for Artisan Drinks
Nick Young, Senior Lecturer BA (Hons) Creative Advertising said: “Zoe’s work for Artisan is exactly what I’d expect from her. Classy and sophisticated. This is a great concept that she has brought to life brilliantly.”
Francesca Lordan and Josh Wheatley, BA (Hons) Creative Advertising, Lanie Coetsee, BA (Hons) Graphic Design and Shamita Bijur, BA (Hons) Graphic Design were all commended for their responses to Patch, an online plant shop designed to help customers choose the right plant for the right place in their home.
Image: Top: Josh and Francesca's submission video for Patch. Bottom: Social and App content for the project.
Nick Young, Senior Lecturer BA (Hons) Creative Advertising commented: “Francesca and Josh went the extra mile in producing some great social content for their Patch campaign. This is great work that has obviously made a big impression on the judges.”
Shamita Bijur, BA Hons Graphic Design, tells us that Patch delivers plants to the doorstep for people who may have little time to care for them in between the day-to-day grind and busy lives.
“My response features a series of minimal illustrations, capturing laid-back moments in daily life, showing how plants from Patch can brighten up spaces. The images are calming and evoke a sense of peace, whether you see them on social media or in print. True to the brand’s values, the illustrations also depict a range of consumers drawn from their customer profiles and settings to place the plants.
I worked alongside a student interested in copywriting for the campaign’s language. The campaign is made to run digitally and in-person, with Instagram and street side print adverts.”
Image: Shamita Bijur, BA (Hons) Graphic Design student submission for Patch.
Congratulations also to Abi Green, BA (Hons) Graphic Design and Rozie Brindle, BA (Hons) Visual Communication who were both commended for their submissions.
We can’t wait to see what the future holds for all of these bright young creatives.