Leeds Arts University photography student becomes Nike Olympics ambassador

22 April 2020

Final year BA (Hons) Photography student, Jess Doig, has been selected as a lead ambassador for Nike ahead of the 2021 Tokyo Olympic games.

Image: Nike 2020 Future Forum. Courtesy: Jess Doig 

To be in with a chance of taking on this role, Nike employees were asked to submit creative content that demonstrated their passion for sport, and how they were counting the days until the next Olympic and Paralympic season. Jess has worked for Nike as a store assistant for six years, both in her hometown and in Leeds while studying at the University. It was the photos Jess regularly takes for Nike’s internal staff network, to mark dates such as International Women's Day or Air Max Month, that got her noticed.

Image: BA (Hons) Photography student Jess Doig with fellow Nike ambassadors at the Nike 2020 Future Forum. Courtesy: Jess Doig  

Her submission was one of nine selected from over 600 global entries and the only one chosen from the UK. It secured Jess a place at the Nike 2020 Future Forum in New York, where Nike’s range of Tokyo Olympic products were unveiled to the world’s media and the chosen nine became ‘employee reporters’, creating engaging content for Nike. During the Forum, they were also introduced to athletes and the organisation’s CEO and president, John Donahoe.

Image: Jess Doig at the Nike 2020 Future Forum. Courtesy: Jess Doig 

Jess said: “It was a real privilege to develop my photography skills alongside colleagues from around the world on a live brief that we hope will capture imaginations in the build up to the Tokyo Olympics, now scheduled for 2021. The experience and knowledge I have gained from my BA (Hons) Photography course definitely enabled me to standout among the many who made submissions to the competition and subsequently, my experience in New York has resulted in an important addition to my portfolio.”