BA (Hons) Fashion student Chloe Bagge has won the Hawes & Curtis annual student design competition!
The popular competition gives up and coming talent the opportunity to promote their work in a very competitive industry. Students are given a different brief each year and are expected to research the Hawes & Curtis brand along with their customer base.
The design brief this year was to design and produce a shirt inspired by one of Hawes and Curtis' style icons that would be suitable and appeal to the brand's customer today. Inspired by Ginger Rogers, dance partner of Fred Astaire (a Hawes and Curtis customer), Chloe’s final design encapsulated the brand's classic silhouette with added contemporary details such as the double collar, to reflect Roger's statement style and the rich heritage of Hawes and Curtis.
Chloe has won an internship at Hawes and Curtis' Head Office in London in July, where she will see the process of her shirt going into production. Her shirt will be sold in Hawes and Curtis’ stores.
Hawes & Curtis is a quintessentially British brand specialising in luxury shirts, fine tailoring, casualwear and accessories. Ever since it was founded in 1913 by Ralph Hawes and George Frederick Curtis, Hawes & Curtis has become the go-to brand for British classics.
All images taken of Chloe's designs by Jon Bell, BA (Hons) Photography student
