Leeds Arts University final year BA (Hons) Creative Advertising students Fe Sasson De Campos and Kiara Hambali have been nominated for the lively, challenging and often pioneering, creative industry 'Chip Shop Awards' held annually by The Drum magazine. Winners in each category will be announced virtually at the awards show on Friday 18 June 2021 at 4pm.
Their submission The Wanted Gift calls for an end to period poverty in the UK through a fictitious partnership with Swedish brand ‘Happy Socks’.
Compelling research from Plan International UK, showed that 1 in 10 girls in the UK can’t afford to buy sanitary products, and there is a long- standing common myth that socks are often an unwanted gift. The reality is that some women are using socks as sanitary protection.
Image: BA (Hons) Creative Advertising students Fe Sasson De Campos and Kiara Hambali Campaign Poster Submission for The Drum, Chip Shop Awards 2021.
Student, BA (Hons) Creative Advertising, Fe Sasson De Campos, said:
“The Wanted Gift was born out of the shocking fact that socks are being used as sanitary protection. We needed to act and highlight period poverty. We were both thrilled to be nominated for this award.”
The engaging and emotive campaign highlights that for every limited edition ‘wanted gift’ pack of socks purchased, partner Happy Socks will stand by the cause and donate profits to ending period poverty in the UK.
Senior Lecturer BA (Hons) Creative Advertising, Nicholas Young said:
“This is ace work from Fe and Kiara. They've used their usual moxie to come up with a completely self-directed project to address a real problem in a fun and compelling way. They really knocked my socks off with their creativity and smart thinking.”
The jury is made up of creative leaders from an international list of innovative media and marketing agencies, including Brave, 72 and Sunny, Ogilvy UK, VMLY&R, UltraSuperNew Singapore, McCann New York, and The Bank of Creativity & One Minute Briefs.