Creative Advertising students published by leading industry platform BHH Labs

11 March 2021

Three final year BA (Hons) Creative Advertising students have had their articles published on global advertising agency BBH’s BBH Labs in a partnership with Leeds Arts University. 

BBH Labs publishes articles from leading creatives on a variety of topics. In January, as a part of a partnership with Leeds Arts University, each final year Creative Advertising student submitted an abstract for consideration, articles by Grace Raji, Betty Meakin and Fe Sasson De Campos were chosen to feature on the site.

Harry Guild of BBH said: “We’ve partnered with Leeds Arts University to give a platform to fresh, norm-challenging perspectives. This year was an especially strong one with the students providing brilliantly sharp thinking on many of the biggest issues in the industry.

It was tough to choose, but our favourites were Grace Raji’s investigation into streetwear, Betty Meakin’s taboo-busting essay on marketing and the menopause, and Fe Sasson De Campos’ look at ending gender bias in beer drinking. We loved how the writers not only tackled these issues head-on, but did so in voices that felt very much their own. We can’t wait to see where the students go next in their career.” 

Image: Fe Sasson De Campos, Bitter Women Brewery Mock-up.

BA (Hons) Creative Advertising Senior Lecturer Nicholas Young said: "We have loads of industry contact on the BA (Hons) Creative Advertising course. From live briefs from the top agencies in the country, to guest speakers from all over the world. This year we've heard from creative teams from every continent. It's a great way for our students to get a flavour of all aspects of advertising. It was great to see the quality of work this year that resulted in three of our students’ articles being selected for BBH Labs".

Speaking about the experience Fe said, "I really enjoyed how the course gave me the freedom of writing my final year research paper on a topic I'm so interested in; women and beer. I love beer and I noticed the advertising industry was underrepresenting women in their campaigns. I decided to take everything I learned from the research and start my own brand: Bitter Women Brewery. To have my abstract featured in BBH Labs is not only a great opportunity for me, but a step closer to ending gender bias in beer adverts".

Grace Raji added, ‘"I really enjoyed writing this abstract and being able to express my views on something I’m passionate about in advertising, it allowed me to gain more knowledge on streetwear and fashion marketing. I came up with this idea because I have always been interested in streetwear and I wanted to use my knowledge in advertising to develop my interest. I'm so pleased to have had the opportunity to be involved in BBH Labs".

Grace Raji from the article ‘Can Streetwear Survive Mainstream Success’

On her exploration of marketing and the menopause Betty Meakin said: 'I thoroughly enjoyed writing this abstract, it has truly opened my eyes to how this natural part of the female experience is so unfairly and damagingly taboo.  To share my impressions on the mystery of menopause and offer my take on advertising's role in normalising these conversations is an absolute privilege. I feel so grateful to have had this opportunity to be published on BBH labs'.

BBH (Bartle Bogle Hegarty) is a British global advertising agency. Founded in 1982 by John Bartle, Nigel Bogle, and John Hegarty, BBH has offices in London, New York City, Singapore, Shanghai, Mumbai, Stockholm and Los Angeles.