Twenty three Leeds College of Art creative advertising students, Programme Leader Fabio Fragiacomo and Senior Lecturer David Bell have just returned from a week’s long trip to New York!
Whilst they were in the big apple the students got a real taster into the world of creative advertising, as they were lucky enough to meet world leading Creative Directors in two of the best creative advertising agencies in the world; Wieden+Kennedy and Droga5. Two of the top 3 Creativity’s 2015 Agencies of the Year, and home of Ad Age's most Awarded Creative Director (Susan Hoffman of W+K) and Ad Age's most awarded Chief Creative Officer (David Droga of Droga5),these are just a few of the accolades that these agencies have achieved.
At Droga5 they met with Evan Barkoff and Jimmy Morrissey (copywriter and art director team) and with Jamie Robinson (ECD) and David Kolbusz (Executive Creative Director) at Wieden+Kennedy. Students had an opportunity to ask plenty of questions about the industry and what it takes to be part of a leading agency.
Programme Leader – Fabio said “It has been an enriching and inspirational experience for the students and for tutors as well. We all had an opportunity to hear from the very best creative minds in the advertising industry.”
They also visited and met staff and students at Leeds College of Art’s new exchange partner university – the Fashion Institute of Technology (FIT) at New York State University. At the FIT first year students worked alongside their American counterparts (collaborative challenge). David Bell delivered a session on Planning and Target Audiences to the group and students from both sides of the pond worked alongside each other for the first time.
In September the College will welcome two FIT students to Leeds for a semester, as well as sending two of its current Creative Advertising students to New York to study for a few months. This will be the College’s first non-European student exchange.
They also visited incredible museums and galleries, like the MOMA, the Guggenheim and the Metropolitan... and generally had an enriching, exciting and educational time.