Creative Advertising graduate wins D&AD New Blood Pencil Award

11 July 2016

Creative advertising graduate, Lyndarn Harrison picked up a coveted D&AD New Blood Pencil Award at the New Blood festival in London on 7 July.

Lyndarn Harrison, who has just completed the final year of his BA (Hons) Creative Advertising degree won a graphite D&AD New Blood Pencil Award, which he picked up at an official awards ceremony on 7 July at the Old Truman Brewery in London. Lyndarn also won a place on D&AD’s New Blood Academy, an exclusive two-week creative boot camp for New Blood Pencil winners.

With entrants from 58 different countries, the D&AD New Blood awards reflect the best in young global creative talent. They are a platform for students and other new creatives to test their limits on real briefs, set by real clients. No other programme offers such a comprehensive test, or a more accurate representation of the challenges that await on the other side. Brand representatives and industry experts decide what work wins a coveted New Blood Pencil, and the bar every year is extremely high.

New Blood winner LyndarnLyndarn Harrison on the right with his award and Nicholas Young, Senior Lecturer - BA (Hons) Creative Advertising 

The New Blood festival is the go-to place for industry to scope out the newest creative talent. Many of our graduates who attend the festival pick up employment opportunities, develop valuable networking skills and receive expert advice from the industry’s leading figures. Graduating students from the College’s BA (Hons) degrees in Graphic DesignCreative Advertising and Illustration all exhibited their work at the festival.

Lyndarn won an award for his response to D&AD New Blood’s ‘Newsworks’ brief. We caught up with him to find out more...

“Newsworks is the marketing body for all national newspapers, this was a response to their brief with D&AD in which they set the challenge of targeting media planners and showing them how valuable newspapers are for advertising. My response highlighted the large audiences newspapers actually have, poking fun at those who think that newspapers are dead. I was awarded with a D&AD New Blood Graphite Pencil, which I still can't believe!”

A multimedia campaign pushing the facts and figures in an engaging way, giving newspapers a different use other than reading Lyndarn Harrison.

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