Current BA (Hons) Creative Advertising and international student from Singapore, Cheryl Ong, chats to us about the importance of ideas and concepts, how the library is her favourite facility and why Leeds feels like a 'home away from home'...

Why did you choose to study at Leeds Arts University?

Previously, I did a Diploma in Creative Advertising back in college in Singapore. Since I wanted to further my studies, I looked into a lot of different places and found out that Leeds Arts University offered the BA (Hons) Creative Advertising course. During the interview process, the lecturers were really friendly and gave off a warm and welcoming vibe which made me feel comfortable.

Image: Courtesy of Cheryl Ong

What does a typical day/week as a BA (Hons) Creative Advertising student involve?

Ideas. Lots of ideas and lots of coffee. A typical week would start off with the project brief given to us on Monday and then we would have to do research on the brand/client for a few days. Then comes the most important part: Ideation - the formation of ideas or concepts. Time management is very important as some projects are due in a week. However, it is very rewarding to see your ideas come alive during the final production.

Video: Courtesy of Cheryl Ong

Tell us which resources and facilities you use the most, and how they help you develop your practice.

The library has been very resourceful to me. Some of the books contain award-winning adverts and I like to take a look at the ideation behind it and seek inspiration from there. Sometimes while rummaging, I would stumble upon a book which helps me to develop and guide my thinking. Apart from the library, the Mac Suites has also been helpful. The availability of computer software comes in handy for me especially during the production stage of my work.

Image: Courtesy of Cheryl Ong

What do you like about living in Leeds?

Leeds is a student-friendly city. As a student, I like the diversity of the place. It is a very happening place with lots of social events ongoing. I discovered a lot of good food and thrift stores, so I don’t feel out of place. It just feels like I moved from one home to another.

What do you plan to do after University?

I would say that I would like to work as an Art Director in an agency. But then again, who knows what will happen in the future. I guess so long as I continue to create stuff in the creative industry, I’m good to go.

www.behance.net/CherylOng

Header Image: Courtesy of Cheryl Ong