On the BA (Hons) Visual Communication course our aim is to educate the professional, visual communicators of the future, those who have something to say, and those who aim to help others express their ideas effectively. The tools you will explore are broad: photography, video, illustration, typography, animation, graphic design, 3D design, social media, and events management. The core skills you learn will be universal: research, collaboration, project management, problem solving, and critical thinking. If you wish to broaden your career options by developing multi-disciplinary skills, BA (Hons) Visual Communication is the course for you.
We take a highly student-centred approach, allowing each student to negotiate their own route through the course. Some students maintain a broad multi-disciplinary approach throughout the course while others choose to specialise in one practice.
The early part of the first year will introduce you to a wide range of technical skills and theoretical ideas, and from then on all your briefs will be live. There will always be a real audience for your work. We believe in the importance of people-centred design and you will be encouraged to develop your ideas in dialogue with your potential audience or user group. We ask you to use your creativity to communicate to that audience before critically assessing how well you have achieved your aims.
External engagement through work-related learning is central to our approach, with all students working on live projects and many working regularly with businesses and external partners. Every year the majority of our graduates secure employment, work experience or freelance work in their chosen field as a direct result of connections established during the course and have developed a clear understanding of their professional aims and values, and their place in the world.
The BA (Hons) Visual Communication degree has delivered a highly successful diagnostic visual design course for the past 15 years. Our alumni work in a huge variety of fields including graphic design, television, photography, film, illustration, visual merchandising, teaching, computer games design and animation. Graduate employers include industry leaders in all areas of the creative sector. In addition many alumni are now established freelance practitioners working for clients across the UK and overseas.
A core theme within the course is building your understanding of the broader context within which communication design is practiced. We study the context of visual communication practice throughout all three years, teaching you to research many of the pressing concerns relating to contemporary visual communication, including issues such as sustainability, globalisation, identity theory, and the social media explosion. This is supported by staff engagement with research in design practice and education. The staff team are all active creative practitioners, publishing, exhibiting and showing their work nationally and internationally. We are located in purpose built air-conditioned studios located at the heart of the University allowing easy access to our award-winning workshop facilities.