Martin O’Dea and Andy Foster graduated 2014 after studying BA (Hons) Graphic Design.
Andy and Martin set up their graphic design and illustration business, Hungry Sandwich Club in 2014. Since then they have won the “Best in Show” award at the D&AD global advertising design awards show, and have worked on designs for Leeds City Council, the BBC, the Design Museum and Crabbies.
In their final year at Leeds Arts University Andy and Martin attended University workshops on enterprise and employability. The experience helped them to gain a clear understanding of commercial awareness and business terminology and helped them to clarify what they wanted to achieve; their values, motivations and unique selling point. With a clear business idea they were the successful applicants for tenancy of a free studio with mentoring organised by the University at Duke Studios, a collaborative working space in Leeds City Centre.
At Duke Studios they accessed vital information and mentoring about their website, financial and legal matters, competitors, customer relationships and pitching for business. With the advice of mentors, Andy and Martin have found “a much better balance between a professional and fun aesthetic which has already proven to be more effective at attracting clients”.
Andy and Martin stayed on at Duke studios after the funded tenancy ended. We asked them how the support provided through the University and their residence has helped them:
“We’ve done better, sooner than we had anticipated. We couldn’t have done this without Duke Studios. It gave us an amazing head start, fast tracked us. The mentoring has taught us everything, without this it would have been trial and error. The help here has been brilliant. The key to our success has been Duke Studios”.