The BA (Hons) Fashion Branding with Communication course has been developed to respond to the demands of the fast changing, global fashion industry. There will be close contact with industry, including industry visits, competitions, live briefs and high profile visiting professionals to ensure our graduates are employable and have a wide range of employment opportunities.

The course explores and translates the medium of fashion into a contextualised branding narrative by exploring the new and evolving theories and practices that underpin fashion branding. This is combined with developing skills in how to creatively position and promote a brand to consumers through a variety of image making and multi-platform media strategies which will be showcased through your portfolio.

This diverse, exciting and dynamic degree encourages you to explore creative approaches to fashion branding with communication emphasising innovation, individuality and expressive, responsive and original thinking. You will develop in-depth knowledge and a diverse skill set through an intensive and stimulating programme of study that synthesises theory, concept and practice.

Throughout your study, you will be encouraged to respond to a range of contemporary global concerns and engage with diverse aspects of the fashion industry in order to develop a practice and understanding that is underpinned by a social, cultural, political and ethical awareness and engagement. This will encourage you to think and act, not only creatively, but also responsibly and sustainably, which in turn will give you greater leverage to find your position as a future fashion branding creative in this exciting and rapidly changing global industry.

As a specialist art school, additional resources are accessible, and our students often collaborate with Fashion, Photography, Graphic Design and Creative Advertising students on a range of projects and activities. External opportunities are a fundamental element of the course; these come in many forms, such as visiting speakers, live projects, industry briefs and competitions.

Our fashion department has recently developed external projects with: Louis Vuitton, Urban Outfitters, Harvey Nichols, Dior (Paris), The Confucius Institute, SHOWStudio, Leeds City Museum, Caryn Franklin and Julian Roberts. We offer support with employability and enterprise skills. Portfolio surgeries will support you through the process of building a professional and innovative portfolio, in preparation for graduation. Historical, cultural and contextual studies, alongside trips to art galleries, fashion exhibitions, retail spaces, creative agents and residential visits, synthesise theory and practice, broaden holistic awareness, develop critical and reflective thinking and writing, and expand creative research skills. Workshops will help you to develop your practical skills and tutorials offer the opportunity of 1:1s with your tutors to discuss your progress.

Our Discipline

The role of the creative within fashion branding is to act as the ‘voice’ of a brand, to conceptualise, position, communicate and symbolically manage a brand; it’s a role that successfully visualises/materialises the philosophy, ambitions and lifestyle of a company or an individual, as a creative experience into an informed, coherent and appealing narrative. A wide variety of methods are employed in this process and students will have the opportunity to engage with and develop skills in: creative directing/styling, image making (photography, illustration, mixed media), fashion film, editorial copy, advertising, exhibition design, product development, visual merchandising and experiential campaigns. In addition the application of new technologies is increasingly influencing the industry, and students will therefore on the one hand study futurology and creative imagination to predict future ideas, and on the other learn practical skills including projection mapping, augmented reality (AR), mobile technology application design, digital and social media platform communications, to creatively turn these future-facing ideas into reality. The course will impart these skills from the outset of your educational journey, enabling you to develop your individual practice in creating strategies and skills that move beyond the expected, and thus elevating you within a highly competitive employment environment.

* Course starts in 2018 subject to approval

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What You'll Study

Year One — You will study the multiple branding theories, concepts, processes and applications employed by the industry from both a theoretical and practical perspective. This is complemented by modules that blend theory and practice on the history of ideas, fashion culture, visual language, and consumerism; together these will engage you intellectually and practically to start developing your own voice, ideas and creative practice through individual and group projects, including regular flash projects set by industry experts/professionals. Research skills, lateral thinking and creative imagination are central to all units.

Year Two — You will further develop your knowledge and work processes and continue to extend your skill set with a specific focus on developing future concepts and innovative, creative branding strategies combined with an in-depth exploration of digital applications, social media platforms and multi-platform branding. In addition creative concept development will be supported through the study of people’s shifting relationship with brands and luxury, the emergence of new global consumption communities, online communication and identity formation, and trend forecasting of styles and ideas. The second year also introduces you to live projects and competitions to expand your external contacts and enhance your professionalism, confidence, experience and employability as a future practitioner within the fashion industry.

Year Three — The intensive focus of the third year will help you consolidate your in-depth knowledge of developing fashion branding strategies and communication campaigns evidenced through an extensive, creative and professional portfolio.The self-directed final year takes a holistic approach to your practice through a major body of research that is supported by reflective and critical writing, and culminates in the realisation of a graduate project, which reflects your individual philosophy and career aspirations as a fashion branding professional and creative thinker/communicator. Live projects will further enhance your portfolio in preparation for employment.

Work Experience

As a course, employability, industry experience and live briefs are central to our ethos to position you as a highly skilled and contextually relevant graduate. Our exciting visiting professional speaker programme, that invites significant authorities in the discipline to talk about the realities of the industry, through to live briefs and work experience, the course offers a rich and diverse education.

Recent speakers and opportunities within our fashion department have included: Alexander McQueen (Paris), ASOS, Bolongaro, Trevor, Burberry, Dazed & Confused, Dominic Jones, Full Circle, Harvey Nichols, Hussein Chalayan, KTZ, Marc Jacobs, Mudpie, Occhio del Riciclone, Roksanda Ilinic, SHOWstudio, Topshop, Vivienne Westwood, WGSN and Dior.

Accolades

Students from our fashion department have had many prize-winning entries put into production that have led to offers of employment and exposure in national media.

Recent awards include:

  • An all-expenses paid two week trip to Beijing for first year winners of the Business Confucius Institute Competition
  • Winner of the Hawes and Curtis Design competition
  • Shortlisted Finalists for Graduate Fashion Week – Fashion Photography and the Fashion New Media Awards

Destination Careers

As an exciting and forward looking industry, career opportunities are diverse and include positions such as: fashion branding, brand management, fashion buying, fashion promotion, fashion advertising, PRs, creative direction, event management, styling, and visual merchandising.

Recent career destinations for students from our fashion department include: All Saints, AntiForm, ASOS, Barbour, Dazed & Confused, Diesel, Etsy, French Connection, H&M, Harrods, Harvey Nichols, Hawes and Curtis, Monsoon, Paul Smith, Republic, SHOWstudio, Topshop, Vivienne Westwood, Whistles, Zara and Boohoo.com.

Some students choose to take on freelance work after graduation, or set up their own company. The University’s ‘Creatives in Residence’ scheme provides a platform for selected recent graduates to realise their ambitions and develop a practice within a secure environment that offsets those initial difficulties of launching new ideas, products and practices.

Entry Requirements

We’re looking for students with the best potential to succeed - irrespective of their background. That’s why we welcome a wide range of qualifications and experience.

Click here to view our entry requirements

Contact Hours & Teaching/Learning Methods

Undergraduate degree programmes at Leeds Arts University are delivered and supported through a range of teaching and learning strategies. Programmes are made up of modules, these are elements of study that are taught and assessed separately. Each module carries a clearly identified credit value, the accumulation of which will allow you to progress to the next level of the programme. 100 hours of learning are expected for every ten credits of the programme. Each level (year) of the programme is made up of 120 credits and therefore requires 1200 hours of learning. This equates to 40 hours of study per week throughout the academic year.

For every 100 hours of learning, approximately 25 hours are delivered as taught or supported sessions and remaining hours are allocated for studio/workshop access and independent learning. Individual programmes have their own learning cultures based on their specific use of the teaching and learning methods listed here. These methods feature differently depending on the programme, level, aims of module, content of the sessions and progress through an academic year.

For further information see our Undergraduate teaching & learning at Leeds Arts University document.

Tuition Fees and Other Costs

Terms & Conditions

Our Terms & Conditions are here.

International Opportunities / Visiting and exchange students

We are delighted to welcome undergraduate visiting and exchange students from Europe and around the world who would like to spend a semester or a full academic year taking credits from our exciting range of courses. You will be fully integrated into the academic and social life of the University during a period of full-time supervised study and your credits transferred back to your home institution.

You can join us through programmes such as Erasmus+, individual university partnerships or as an independent applicant. Please see here for more information and how to apply.

Leeds Arts University students interested in spending some time overseas can find information on the international opportunities available during your course here.

Questions? Contact international@leeds-art.ac.uk

Duration
3 Years
Study Mode
Full Time
Institution Name
Leeds Arts University
Institution Code
L28
UCAS Code
W231
Awarded by
Leeds Arts University

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