This is an outstandingly strategic and creative course that nurtures individuality through collaboration. It is designed to produce ‘Ideas That Work’ from a new wave of creative leaders in advertising. We’ve developed exceptional links with leading international names such as BBH, Beattie McGuinness Bungay, The Gate, JWT, M&C Saatchi, McCann Erickson, Mother, Ogilvy & Mather, CreativeRace, Uniform, TBWA, Brass, plus many more ‘must-work for’ agencies.
With the BA (Hons) Creative Advertising course running alongside the BA (Hons) Graphic Design, BA (Hons) Comic & Concept Art, BA (Hons) Animation and BA (Hons) Illustration courses there are exciting opportunities to collaborate with creatives from other disciplines and with different skills to your own.
A crucial aspect of this course is its close links with top agencies: you’ll have many opportunities to get involved with some of the world’s most senior creative minds to maximise your exposure to industry practice. It also has a strong academic and theoretical background, which will solidly underpin your creative practice.
Creativity sits at the core of our proposition and feeds a common desire for originality and innovative thinking. You will study in a vibrant environment in which passion drives creativity. Our ‘Actively Creative’ philosophy requires you to take on first hand intellectual and creative challenges which are developed both in-house and through our industry contacts.
By the time you graduate you will be thinking like a creative director, at which point a remarkable 90% of our students have usually secured internships or employment.
Our tutors have considerable industry experience spanning art direction, copywriting and branding, working with some of the world’s leading agencies. In addition they continue to excel in academic research and writing to inform our curriculum.
Our tutors will show you how to deconstruct and critique some of the world’s best advertising, using what you discover to problem-solve and to inform and develop your own work. As Sir John Hegarty, Worldwide Creative Director at BBH, put it: “They’re a great bunch, led by some very bright tutors.”
Top agencies have offered coaching, mentoring, work critiques, live briefs, London workshops, competition briefs and work experience possibilities (in places like Brussels and New York). Students regularly win work experience opportunities with big agencies; many are offered graduate employment with agencies they’ve had contact with.
You’ll also have the opportunity to enter prestigious international competitions like D&AD Student Awards, Young Ones Competition, AdVenture, whilst having an opportunity to pursue European study exchanges either during term or over the summer.
You will graduate with your own completed portfolio of work to show potential employers or take forward to postgraduate study.
The BA (Hons) Creative Advertising degree has been awarded the Creative Skillset Tick, the industry quality mark, following a rigorous assessment process by experts working in the Creative Industries. The Creative Skillset Tick is awarded to practice-based courses which best prepare students for a career in the industry. www.creativeskillset.org/pickthetick