Our philosophy is simple, but effective: “Together we will learn to become strategic, imaginative and conceptual art directors and copywriters.” The aim of this course is to develop students’ abilities to become successful creatives in the advertising industry as copywriters, art directors or media planners. In addition, students will learn about how the advertising business works, and its future direction. This course has been designed following consultation with leading advertising agencies and the Institute of Practitioners in Advertising (IPA). The course team continues to develop partnerships which enable some of the country’s leading creatives. We are also developing links into Europe and the USA.