His early career was spent in London working across commercial design fields including with Ivor Kamlish, creator of the “Graphic Design Manifesto’ in the late 1960s. This was before entering the advertising industry where he joined Ogilvy and Mather and subsequently J Walter Thompson amongst others.
Working then in Amsterdam, Germany and Spain he gained a more culturally diverse approach to design and advertising before returning to the UK and Newcastle upon Tyne where he took up a role of Senior Art Director for some of the leading provincial agencies practising advertising and graphic design. Subsequently he set up his own design consultancy and then an advertising agency working for multinational clients and accruing clients in Europe.
More recently, he was recruited as Executive Creative Director of the Martin Tait Agency in Newcastle before reverting to a Creative Consultant role for a number of advertising and design studios in helping them to open their own studios or agencies.
His main role on the BA (Hons) Graphic Design is in the personal and professional practice area and readying students for life post-University. He achieves this through maintaining contacts with studios all over the world in order to sustain his knowledge of current practices within the creative industries.
Still a creative consultant working on brand establishment and product launches in Germany, Russia, Japan and South Korea, he also works as an Art Director for the major image libraries and works in Europe, USA and Africa.